Semrush vs Wrike
A detailed, side-by-side comparison of Semrush and Wrike. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Wrike (4.1/5) may be the better fit if you prioritise Teams needing project management with some client tracking capabilities. Read on for the full breakdown.
Semrush vs Wrike at a Glance
Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Wrike
★ 4.1Wrike is a versatile work management platform with project management, resource planning, and collaboration tools. Can be adapted for CRM-like client tracking.
Starting from: £0/month
Best for: Teams needing project management with some client tracking capabilities
Read full review →Semrush vs Wrike Feature Comparison
Here is how Semrush and Wrike compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Semrush | Wrike |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £100/month | £0/month |
| Best For | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit | Teams needing project management with some client tracking capabilities |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Semrush vs Wrike Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Wrike Pricing
Free
£0/month
- ✓Task management
- ✓Board view
- ✓File sharing
- ✓Mobile app
Team
£8/user/month
- ✓Everything in Free
- ✓Gantt charts
- ✓Custom workflows
- ✓Dashboards
Business
£20/user/month
- ✓Everything in Team
- ✓Custom fields
- ✓Automations
- ✓Time tracking
- ✓Reporting
Enterprise
Custom
- ✓Everything in Business
- ✓SAML SSO
- ✓Advanced security
- ✓Custom roles
Not sure which to pick?
Our team has implemented both Semrush and Wrike for clients. We can help you decide based on your specific needs.
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Wrike Pros and Cons
✓Pros
- •Powerful project and work management
- •Good resource planning tools
- •Flexible custom workflows
- •Strong collaboration features
- •Enterprise-grade security
✗Cons
- •Not designed as a CRM
- •Can be complex to set up
- •Pricing adds up for larger teams
- •Interface can feel cluttered
- •Steep learning curve
Our Verdict: Semrush vs Wrike
Both Semrush and Wrike are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. With a starting price of £100/month and a rating of 4.5/5, it offers most comprehensive seo toolkit available.
Choose Wrike if you need Teams needing project management with some client tracking capabilities. Starting at £0/month with a 4.1/5 rating, it excels at powerful project and work management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Semrush and Wrike? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Semrush or Wrike for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.