Semrush vs Zoho CRM
A detailed, side-by-side comparison of Semrush and Zoho CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Zoho CRM (4.2/5) may be the better fit if you prioritise Budget-conscious businesses wanting a full-featured CRM with room to grow. Read on for the full breakdown.
Semrush vs Zoho CRM at a Glance
Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Zoho CRM
★ 4.2Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
Starting from: £0/month (3 users)
Best for: Budget-conscious businesses wanting a full-featured CRM with room to grow
Read full review →Semrush vs Zoho CRM Feature Comparison
Here is how Semrush and Zoho CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Semrush | Zoho CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £100/month | £0/month (3 users) |
| Best For | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit | Budget-conscious businesses wanting a full-featured CRM with room to grow |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Semrush vs Zoho CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Zoho CRM Pricing
Free
£0/month (3 users)
- ✓Lead management
- ✓Contact management
- ✓Tasks
- ✓Events
Standard
£12/user/month
- ✓Everything in Free
- ✓Scoring rules
- ✓Workflows
- ✓Mass email
Professional
£18/user/month
- ✓Everything in Standard
- ✓Blueprint
- ✓Inventory management
- ✓Validation rules
Enterprise
£35/user/month
- ✓Everything in Professional
- ✓Zia AI
- ✓Multi-user portals
- ✓Custom modules
Ultimate
£42/user/month
- ✓Everything in Enterprise
- ✓Advanced BI
- ✓Enhanced storage
- ✓Dedicated DB cluster
Not sure which to pick?
Our team has implemented both Semrush and Zoho CRM for clients. We can help you decide based on your specific needs.
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Zoho CRM Pros and Cons
✓Pros
- •Excellent value for money
- •Part of broader Zoho ecosystem (45+ apps)
- •Good AI features with Zia
- •Highly customisable at every tier
- •Free plan available for up to 3 users
✗Cons
- •Interface can feel dated compared to competitors
- •Learning curve for advanced features
- •Customer support can be slow
- •Some features feel bolted on
- •Mobile app could be more polished
Our Verdict: Semrush vs Zoho CRM
Both Semrush and Zoho CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. With a starting price of £100/month and a rating of 4.5/5, it offers most comprehensive seo toolkit available.
Choose Zoho CRM if you need Budget-conscious businesses wanting a full-featured CRM with room to grow. Starting at £0/month (3 users) with a 4.2/5 rating, it excels at excellent value for money.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Semrush and Zoho CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Semrush or Zoho CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.