ActiveCampaign vs Brevo
A detailed, side-by-side comparison of ActiveCampaign and Brevo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Brevo (4/5) may be the better fit if you prioritise Budget-conscious businesses needing email marketing with basic CRM. Read on for the full breakdown.
ActiveCampaign vs Brevo at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Starting from: £0/month
Best for: Budget-conscious businesses needing email marketing with basic CRM
Read full review →ActiveCampaign vs Brevo Feature Comparison
Here is how ActiveCampaign and Brevo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Budget-conscious businesses needing email marketing with basic CRM |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Brevo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Brevo Pricing
Free
£0/month
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
Starter
£19/month
- ✓Everything in Free
- ✓20,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
Business
£49/month
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
Enterprise
Custom
- ✓Everything in Business
- ✓Dedicated IP
- ✓Priority support
- ✓Advanced integrations
Not sure which to pick?
Our team has implemented both ActiveCampaign and Brevo for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Brevo Pros and Cons
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Our Verdict: ActiveCampaign vs Brevo
Both ActiveCampaign and Brevo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Brevo if you need Budget-conscious businesses needing email marketing with basic CRM. Starting at £0/month with a 4/5 rating, it excels at very affordable, generous free plan.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Brevo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Brevo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.