ActiveCampaign vs ClickUp
A detailed, side-by-side comparison of ActiveCampaign and ClickUp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, ClickUp (4.2/5) may be the better fit if you prioritise Teams wanting maximum features at minimum cost with CRM-like capabilities. Read on for the full breakdown.
ActiveCampaign vs ClickUp at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →ClickUp
★ 4.2ClickUp positions itself as an all-in-one productivity platform. Its CRM capabilities are built on top of a powerful project management foundation with extensive customisation options.
Starting from: £0/month
Best for: Teams wanting maximum features at minimum cost with CRM-like capabilities
Read full review →ActiveCampaign vs ClickUp Feature Comparison
Here is how ActiveCampaign and ClickUp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | ClickUp |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Teams wanting maximum features at minimum cost with CRM-like capabilities |
| Our Rating | 4.4/5 | 4.2/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs ClickUp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
ClickUp Pricing
Free
£0/month
- ✓Unlimited tasks
- ✓Collaborative docs
- ✓Whiteboards
- ✓100MB storage
Unlimited
£5/member/month
- ✓Everything in Free
- ✓Unlimited storage
- ✓Integrations
- ✓Dashboards
Business
£12/member/month
- ✓Everything in Unlimited
- ✓Timelines
- ✓Mind maps
- ✓Custom exporting
Enterprise
Custom
- ✓Everything in Business
- ✓White labelling
- ✓Advanced permissions
- ✓Dedicated success manager
Not sure which to pick?
Our team has implemented both ActiveCampaign and ClickUp for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
ClickUp Pros and Cons
✓Pros
- •Incredibly feature-rich, even on free plan
- •Very affordable paid plans
- •Highly customisable views and workflows
- •Built-in docs and whiteboards
- •Regular feature updates
✗Cons
- •Can be overwhelming due to feature density
- •Performance can lag with large workspaces
- •Learning curve is steep
- •CRM is not its primary function
- •Mobile app less polished than desktop
Our Verdict: ActiveCampaign vs ClickUp
Both ActiveCampaign and ClickUp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose ClickUp if you need Teams wanting maximum features at minimum cost with CRM-like capabilities. Starting at £0/month with a 4.2/5 rating, it excels at incredibly feature-rich, even on free plan.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and ClickUp? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or ClickUp for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.