Asana vs ClickUp
A detailed, side-by-side comparison of Asana and ClickUp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, ClickUp (4.2/5) may be the better fit if you prioritise Teams wanting maximum features at minimum cost with CRM-like capabilities. Read on for the full breakdown.
Asana vs ClickUp at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →ClickUp
★ 4.2ClickUp positions itself as an all-in-one productivity platform. Its CRM capabilities are built on top of a powerful project management foundation with extensive customisation options.
Starting from: £0/month
Best for: Teams wanting maximum features at minimum cost with CRM-like capabilities
Read full review →Asana vs ClickUp Feature Comparison
Here is how Asana and ClickUp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | ClickUp |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Teams needing strong project management with lightweight client tracking | Teams wanting maximum features at minimum cost with CRM-like capabilities |
| Our Rating | 4.3/5 | 4.2/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Asana vs ClickUp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
ClickUp Pricing
Free
£0/month
- ✓Unlimited tasks
- ✓Collaborative docs
- ✓Whiteboards
- ✓100MB storage
Unlimited
£5/member/month
- ✓Everything in Free
- ✓Unlimited storage
- ✓Integrations
- ✓Dashboards
Business
£12/member/month
- ✓Everything in Unlimited
- ✓Timelines
- ✓Mind maps
- ✓Custom exporting
Enterprise
Custom
- ✓Everything in Business
- ✓White labelling
- ✓Advanced permissions
- ✓Dedicated success manager
Not sure which to pick?
Our team has implemented both Asana and ClickUp for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
ClickUp Pros and Cons
✓Pros
- •Incredibly feature-rich, even on free plan
- •Very affordable paid plans
- •Highly customisable views and workflows
- •Built-in docs and whiteboards
- •Regular feature updates
✗Cons
- •Can be overwhelming due to feature density
- •Performance can lag with large workspaces
- •Learning curve is steep
- •CRM is not its primary function
- •Mobile app less polished than desktop
Our Verdict: Asana vs ClickUp
Both Asana and ClickUp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose ClickUp if you need Teams wanting maximum features at minimum cost with CRM-like capabilities. Starting at £0/month with a 4.2/5 rating, it excels at incredibly feature-rich, even on free plan.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Asana and ClickUp? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Asana or ClickUp for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.