Todoist vs Asana
A detailed, side-by-side comparison of Todoist and Asana. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Todoist (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Todoist vs Asana at a Glance
Todoist
★ N/ATodoist is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Todoist vs Asana Feature Comparison
Here is how Todoist and Asana compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Todoist | Asana |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | Contact for pricing | £0/month |
| Best For | General business use | Teams needing strong project management with lightweight client tracking |
| Our Rating | N/A | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Todoist vs Asana Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Not sure which to pick?
Our team has implemented both Todoist and Asana for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Our Verdict: Todoist vs Asana
Both Todoist and Asana are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Todoist if you need a well-rounded solution. With a starting price of competitive pricing and a rating of N/A/5, it offers strong features.
Choose Asana if you need Teams needing strong project management with lightweight client tracking. Starting at £0/month with a 4.3/5 rating, it excels at excellent project and task management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Todoist and Asana? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Todoist or Asana for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.