Asana Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
We have been working with Asana across multiple client projects since 2010, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2008 and headquartered in San Francisco, California, Asana has established itself as a leading option in the project management category.
Starting Price
£0/month
Founded
2008
Headquarters
San Francisco, California
Our Rating
4.3/5
Asana Key Features
Asana offers a comprehensive feature set that covers the core needs of most businesses in the project management space. Here are the standout features we have tested:
Asana Pricing in 2026
Asana pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Asana Pros and Cons
Based on our experience implementing Asana for clients, here is what we like and what could be better:
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Who Is Asana Best For?
Teams needing strong project management with lightweight client tracking
In our experience, Asana works particularly well for teams that value excellent project and task management. If your primary concern is not a dedicated crm (lacks sales-specific features), you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Asana for your business, migrate your data, and train your team.
Asana Alternatives Worth Considering
If Asana does not quite fit your needs, here are some alternatives worth considering:
Monday.com
From £0/month (2 users)
ClickUp
From £0/month
Notion
From £0/month
Airtable
From £0/month
Wrike
From £0/month
Our Verdict on Asana
Asana earns a solid 4.3/5 in our review. It is a strong choice for teams needing strong project management with lightweight client tracking.
The biggest strengths are excellent project and task management and beautiful, clean interface. However, you should be aware that not a dedicated crm (lacks sales-specific features).
If you are not sure whether Asana is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Asana, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Asana, especially as your needs grow.
Need help with Asana?
Ikaroa can implement Asana for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.