Airtable Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Airtable combines the simplicity of a spreadsheet with the power of a database. Frequently used as a lightweight CRM, especially by startups and creative teams.
We have been working with Airtable across multiple client projects since 2014, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2012 and headquartered in San Francisco, California, Airtable has established itself as a leading option in the project management category.
Starting Price
£0/month
Founded
2012
Headquarters
San Francisco, California
Our Rating
4.3/5
Airtable Key Features
Airtable offers a comprehensive feature set that covers the core needs of most businesses in the project management space. Here are the standout features we have tested:
Airtable Pricing in 2026
Airtable pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Airtable Pricing
Free
£0/month
- ✓1,000 records per base
- ✓1GB attachments
- ✓Grid, calendar, kanban views
Team
£16/seat/month
- ✓50,000 records
- ✓20GB attachments
- ✓Automations
- ✓Sync
Business
£33/seat/month
- ✓125,000 records
- ✓100GB attachments
- ✓Advanced automations
- ✓Admin panel
Enterprise
Custom
- ✓500,000 records
- ✓1TB attachments
- ✓Enterprise security
- ✓SAML SSO
Airtable Pros and Cons
Based on our experience implementing Airtable for clients, here is what we like and what could be better:
✓Pros
- •Spreadsheet simplicity with database power
- •Highly flexible and visual
- •Great template gallery
- •Strong API and integrations
- •Multiple view types (grid, kanban, calendar, gallery)
✗Cons
- •Not a dedicated CRM
- •Record limits on free plan
- •Gets expensive with many users
- •Limited automation on lower tiers
- •Can be complex for non-technical users
Who Is Airtable Best For?
Startups and creative teams wanting a flexible, visual database for CRM
In our experience, Airtable works particularly well for teams that value spreadsheet simplicity with database power. If your primary concern is not a dedicated crm, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Airtable for your business, migrate your data, and train your team.
Airtable Alternatives Worth Considering
If Airtable does not quite fit your needs, here are some alternatives worth considering:
Monday.com
From £0/month (2 users)
Asana
From £0/month
ClickUp
From £0/month
Notion
From £0/month
Wrike
From £0/month
Our Verdict on Airtable
Airtable earns a solid 4.3/5 in our review. It is a strong choice for startups and creative teams wanting a flexible, visual database for crm.
The biggest strengths are spreadsheet simplicity with database power and highly flexible and visual. However, you should be aware that not a dedicated crm.
If you are not sure whether Airtable is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Airtable, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Airtable, especially as your needs grow.
Need help with Airtable?
Ikaroa can implement Airtable for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.