Jira vs Asana
A detailed, side-by-side comparison of Jira and Asana. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Jira (4.2/5) may be the better fit if you prioritise Software development teams wanting agile project management with Scrum and Kanban. Read on for the full breakdown.
Jira vs Asana at a Glance
Jira
★ 4.2Jira by Atlassian is the industry standard for software development project management. Built for agile teams, it offers Scrum boards, Kanban boards, sprint planning, backlog management, and detailed reporting. While primarily used by development teams, Jira has expanded into broader project management with its Business template.
Starting from: £0/month
Best for: Software development teams wanting agile project management with Scrum and Kanban
Read full review →Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Jira vs Asana Feature Comparison
Here is how Jira and Asana compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Jira | Asana |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Software development teams wanting agile project management with Scrum and Kanban | Teams needing strong project management with lightweight client tracking |
| Our Rating | 4.2/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Jira vs Asana Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Jira Pricing
Free
£0/month
- ✓10 users
- ✓Scrum & Kanban boards
- ✓Backlog
- ✓Roadmap
Standard
£6.40/user/month
- ✓35,000 users
- ✓Advanced permissions
- ✓Audit logs
- ✓250GB storage
Premium
£12.20/user/month
- ✓Advanced roadmaps
- ✓Sandbox
- ✓IP allowlisting
- ✓Unlimited storage
Enterprise
Custom
- ✓Unlimited sites
- ✓Atlassian Intelligence
- ✓SCIM
- ✓Org-level security
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Not sure which to pick?
Our team has implemented both Jira and Asana for clients. We can help you decide based on your specific needs.
Jira Pros and Cons
✓Pros
- •Industry standard for software development
- •Powerful Scrum and Kanban implementation
- •Excellent reporting and analytics
- •Deep integration with Atlassian ecosystem
- •Generous free plan for small teams
✗Cons
- •Steep learning curve for non-technical users
- •Overkill for simple project management
- •Interface can feel complex and cluttered
- •Not ideal for non-development teams
- •Configuration requires admin expertise
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Our Verdict: Jira vs Asana
Both Jira and Asana are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Jira if you need Software development teams wanting agile project management with Scrum and Kanban. With a starting price of £0/month and a rating of 4.2/5, it offers industry standard for software development.
Choose Asana if you need Teams needing strong project management with lightweight client tracking. Starting at £0/month with a 4.3/5 rating, it excels at excellent project and task management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Jira and Asana? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Jira or Asana for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.