ActiveCampaign vs Constant Contact
A detailed, side-by-side comparison of ActiveCampaign and Constant Contact. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Constant Contact (3.9/5) may be the better fit if you prioritise Small businesses and nonprofits wanting simple, reliable email marketing with great support. Read on for the full breakdown.
ActiveCampaign vs Constant Contact at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Constant Contact
★ 3.9Constant Contact is one of the longest-running email marketing platforms, trusted by small businesses for over 25 years. It offers straightforward email marketing with event management, social media tools, and e-commerce features. Known for excellent customer support and an easy learning curve.
Starting from: £10/month
Best for: Small businesses and nonprofits wanting simple, reliable email marketing with great support
Read full review →ActiveCampaign vs Constant Contact Feature Comparison
Here is how ActiveCampaign and Constant Contact compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Constant Contact |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £10/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small businesses and nonprofits wanting simple, reliable email marketing with great support |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Constant Contact Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Constant Contact Pricing
Lite
£10/month
- ✓500 contacts
- ✓10x contact email sends
- ✓Basic automation
- ✓Social posting
Standard
£28/month
- ✓500 contacts
- ✓12x contact email sends
- ✓A/B testing
- ✓Contact segmentation
Premium
£75/month
- ✓500 contacts
- ✓24x contact email sends
- ✓Advanced automation
- ✓Custom segments
- ✓SEO recommendations
Not sure which to pick?
Our team has implemented both ActiveCampaign and Constant Contact for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Constant Contact Pros and Cons
✓Pros
- •Excellent customer support (phone, chat, email)
- •Very easy to learn and use
- •Built-in event management tools
- •Good deliverability rates
- •Strong template library
✗Cons
- •More expensive than newer competitors
- •Automation is basic compared to ActiveCampaign
- •Limited A/B testing on lower plans
- •Template editor can feel dated
- •Contact-based pricing gets costly
Our Verdict: ActiveCampaign vs Constant Contact
Both ActiveCampaign and Constant Contact are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Constant Contact if you need Small businesses and nonprofits wanting simple, reliable email marketing with great support. Starting at £10/month with a 3.9/5 rating, it excels at excellent customer support (phone, chat, email).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Constant Contact? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Constant Contact for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.