ActiveCampaign vs Gorgias
A detailed, side-by-side comparison of ActiveCampaign and Gorgias. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Gorgias (4.2/5) may be the better fit if you prioritise E-commerce businesses wanting support helpdesk with deep Shopify integration. Read on for the full breakdown.
ActiveCampaign vs Gorgias at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Gorgias
★ 4.2Gorgias is a customer support helpdesk built specifically for e-commerce businesses. Deeply integrated with Shopify, BigCommerce, and WooCommerce, it lets support agents view order history, process refunds, and modify orders directly from the helpdesk. Known for its e-commerce automation and revenue tracking.
Starting from: £8/month
Best for: E-commerce businesses wanting support helpdesk with deep Shopify integration
Read full review →ActiveCampaign vs Gorgias Feature Comparison
Here is how ActiveCampaign and Gorgias compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Gorgias |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £8/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | E-commerce businesses wanting support helpdesk with deep Shopify integration |
| Our Rating | 4.4/5 | 4.2/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Gorgias Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Gorgias Pricing
Starter
£8/month
- ✓50 tickets/month
- ✓3 seats
- ✓Shopify integration
- ✓Live chat
Basic
£50/month
- ✓300 tickets/month
- ✓500 seats
- ✓Automation
- ✓Knowledge base
Pro
£290/month
- ✓2,000 tickets/month
- ✓500 seats
- ✓Revenue statistics
- ✓Custom fields
Advanced
£595/month
- ✓5,000 tickets/month
- ✓500 seats
- ✓Dedicated manager
- ✓Custom onboarding
Not sure which to pick?
Our team has implemented both ActiveCampaign and Gorgias for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Gorgias Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Deep Shopify integration
- •Order management from within tickets
- •Revenue attribution for support
- •Strong automation for common queries
✗Cons
- •Per-ticket pricing can be unpredictable
- •Expensive for high-volume support
- •Limited use outside e-commerce
- •Knowledge base is basic
- •Reporting needs improvement
Our Verdict: ActiveCampaign vs Gorgias
Both ActiveCampaign and Gorgias are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Gorgias if you need E-commerce businesses wanting support helpdesk with deep Shopify integration. Starting at £8/month with a 4.2/5 rating, it excels at purpose-built for e-commerce.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Gorgias? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Gorgias for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.