ActiveCampaign vs Trello
A detailed, side-by-side comparison of ActiveCampaign and Trello. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Trello (4.2/5) may be the better fit if you prioritise Small teams and individuals wanting simple, visual task management. Read on for the full breakdown.
ActiveCampaign vs Trello at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Trello
★ 4.2Trello is the original Kanban board tool for project management. Owned by Atlassian, it offers a simple, visual approach to task management using boards, lists, and cards. Its intuitive drag-and-drop interface makes it one of the easiest project management tools to learn, while Power-Ups extend its functionality for more complex needs.
Starting from: £0/month
Best for: Small teams and individuals wanting simple, visual task management
Read full review →ActiveCampaign vs Trello Feature Comparison
Here is how ActiveCampaign and Trello compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Trello |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small teams and individuals wanting simple, visual task management |
| Our Rating | 4.4/5 | 4.2/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Trello Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Trello Pricing
Free
£0/month
- ✓Unlimited cards
- ✓10 boards per workspace
- ✓Unlimited storage
- ✓250 automations/month
Standard
£4.20/user/month
- ✓Unlimited boards
- ✓Advanced checklists
- ✓Custom fields
- ✓1,000 automations/month
Premium
£8.40/user/month
- ✓Dashboard, Timeline, Calendar views
- ✓Unlimited automations
- ✓Admin controls
- ✓Priority support
Enterprise
£14.60/user/month
- ✓Unlimited workspaces
- ✓Organisation-wide permissions
- ✓Multi-board guests
- ✓Free SSO
Not sure which to pick?
Our team has implemented both ActiveCampaign and Trello for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Trello Pros and Cons
✓Pros
- •Extremely easy to learn and use
- •Great free plan for individuals and small teams
- •Intuitive drag-and-drop interface
- •Large Power-Up ecosystem
- •Excellent mobile app
✗Cons
- •Limited for complex project management
- •No native Gantt charts or resource management
- •Reporting is basic
- •Can become unwieldy with many cards
- •Advanced features require Premium tier
Our Verdict: ActiveCampaign vs Trello
Both ActiveCampaign and Trello are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Trello if you need Small teams and individuals wanting simple, visual task management. Starting at £0/month with a 4.2/5 rating, it excels at extremely easy to learn and use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Trello? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Trello for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.