Airtable vs Notion
A detailed, side-by-side comparison of Airtable and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Airtable (4.3/5) may be the better fit if you prioritise Startups and creative teams wanting a flexible, visual database for CRM. Read on for the full breakdown.
Airtable vs Notion at a Glance
Airtable
★ 4.3Airtable combines the simplicity of a spreadsheet with the power of a database. Frequently used as a lightweight CRM, especially by startups and creative teams.
Starting from: £0/month
Best for: Startups and creative teams wanting a flexible, visual database for CRM
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Airtable vs Notion Feature Comparison
Here is how Airtable and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Airtable | Notion |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Startups and creative teams wanting a flexible, visual database for CRM | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4.3/5 | 4.4/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Basic | Basic |
| Integrations | Extensive | Extensive |
| API Access | Yes | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
Airtable vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Airtable Pricing
Free
£0/month
- ✓1,000 records per base
- ✓1GB attachments
- ✓Grid, calendar, kanban views
Team
£16/seat/month
- ✓50,000 records
- ✓20GB attachments
- ✓Automations
- ✓Sync
Business
£33/seat/month
- ✓125,000 records
- ✓100GB attachments
- ✓Advanced automations
- ✓Admin panel
Enterprise
Custom
- ✓500,000 records
- ✓1TB attachments
- ✓Enterprise security
- ✓SAML SSO
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both Airtable and Notion for clients. We can help you decide based on your specific needs.
Airtable Pros and Cons
✓Pros
- •Spreadsheet simplicity with database power
- •Highly flexible and visual
- •Great template gallery
- •Strong API and integrations
- •Multiple view types (grid, kanban, calendar, gallery)
✗Cons
- •Not a dedicated CRM
- •Record limits on free plan
- •Gets expensive with many users
- •Limited automation on lower tiers
- •Can be complex for non-technical users
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: Airtable vs Notion
Both Airtable and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Airtable if you need Startups and creative teams wanting a flexible, visual database for CRM. With a starting price of £0/month and a rating of 4.3/5, it offers spreadsheet simplicity with database power.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Airtable and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Airtable or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.