Autopilot vs Pipedrive
A detailed, side-by-side comparison of Autopilot and Pipedrive. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, Autopilot (4/5) may be the better fit if you prioritise Marketing teams wanting visual automation with built-in customer data platform. Read on for the full breakdown.
Autopilot vs Pipedrive at a Glance
Autopilot
★ 4Autopilot (now Ortto) is a visual marketing automation platform that combines customer data, messaging, and analytics. Known for its beautiful visual journey builder that makes creating complex automation workflows intuitive. It connects customer data from multiple sources to power personalised multi-channel campaigns.
Starting from: £449/month
Best for: Marketing teams wanting visual automation with built-in customer data platform
Read full review →Pipedrive
★ 4.4A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Starting from: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focused CRM
Read full review →Autopilot vs Pipedrive Feature Comparison
Here is how Autopilot and Pipedrive compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Autopilot | Pipedrive |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £449/month | £14/user/month |
| Best For | Marketing teams wanting visual automation with built-in customer data platform | Sales teams wanting a simple, visual pipeline-focused CRM |
| Our Rating | 4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Autopilot vs Pipedrive Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Autopilot Pricing
Professional
£449/month
- ✓5,000 contacts
- ✓Email, SMS, in-app
- ✓Journey builder
- ✓Analytics
Business
£899/month
- ✓10,000 contacts
- ✓Advanced segmentation
- ✓Custom events
- ✓Dedicated IP
Enterprise
Custom
- ✓Custom contacts
- ✓Priority support
- ✓Custom integrations
- ✓SLA
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Not sure which to pick?
Our team has implemented both Autopilot and Pipedrive for clients. We can help you decide based on your specific needs.
Autopilot Pros and Cons
✓Pros
- •Beautiful, intuitive visual journey builder
- •Combines CDP with automation
- •Multi-channel messaging (email, SMS, in-app)
- •Good analytics and attribution
- •Clean, modern interface
✗Cons
- •Expensive for the contact limits
- •Smaller integration ecosystem
- •Less well-known than HubSpot or ActiveCampaign
- •Limited CRM functionality
- •Rebranding to Ortto caused confusion
Pipedrive Pros and Cons
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Our Verdict: Autopilot vs Pipedrive
Both Autopilot and Pipedrive are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Autopilot if you need Marketing teams wanting visual automation with built-in customer data platform. With a starting price of £449/month and a rating of 4/5, it offers beautiful, intuitive visual journey builder.
Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. Starting at £14/user/month with a 4.4/5 rating, it excels at beautiful, intuitive visual pipeline.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Autopilot and Pipedrive? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Autopilot or Pipedrive for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.