Autopilot Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Autopilot (now Ortto) is a visual marketing automation platform that combines customer data, messaging, and analytics. Known for its beautiful visual journey builder that makes creating complex automation workflows intuitive. It connects customer data from multiple sources to power personalised multi-channel campaigns.
We have been working with Autopilot across multiple client projects since 2014, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2012 and headquartered in Sydney, Australia, Autopilot has established itself as a solid option in the marketing automation category.
Starting Price
£449/month
Founded
2012
Headquarters
Sydney, Australia
Our Rating
4/5
Autopilot Key Features
Autopilot offers a comprehensive feature set that covers the core needs of most businesses in the marketing automation space. Here are the standout features we have tested:
Autopilot Pricing in 2026
Autopilot pricing starts at £449/month and scales up based on features and team size. Here is a breakdown of every tier:
Autopilot Pricing
Professional
£449/month
- ✓5,000 contacts
- ✓Email, SMS, in-app
- ✓Journey builder
- ✓Analytics
Business
£899/month
- ✓10,000 contacts
- ✓Advanced segmentation
- ✓Custom events
- ✓Dedicated IP
Enterprise
Custom
- ✓Custom contacts
- ✓Priority support
- ✓Custom integrations
- ✓SLA
Autopilot Pros and Cons
Based on our experience implementing Autopilot for clients, here is what we like and what could be better:
✓Pros
- •Beautiful, intuitive visual journey builder
- •Combines CDP with automation
- •Multi-channel messaging (email, SMS, in-app)
- •Good analytics and attribution
- •Clean, modern interface
✗Cons
- •Expensive for the contact limits
- •Smaller integration ecosystem
- •Less well-known than HubSpot or ActiveCampaign
- •Limited CRM functionality
- •Rebranding to Ortto caused confusion
Who Is Autopilot Best For?
Marketing teams wanting visual automation with built-in customer data platform
In our experience, Autopilot works particularly well for teams that value beautiful, intuitive visual journey builder. If your primary concern is expensive for the contact limits, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Autopilot for your business, migrate your data, and train your team.
Autopilot Alternatives Worth Considering
If Autopilot does not quite fit your needs, here are some alternatives worth considering:
HubSpot Marketing
From £0/month
Marketo
From Custom (from ~£800/month)
Pardot
From £1,000/month
Customer.io
From £79/month
Omnisend
From £0/month
Our Verdict on Autopilot
Autopilot earns a solid 4/5 in our review. It is a good choice for marketing teams wanting visual automation with built-in customer data platform.
The biggest strengths are beautiful, intuitive visual journey builder and combines cdp with automation. However, you should be aware that expensive for the contact limits.
If you are not sure whether Autopilot is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Autopilot, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Autopilot, especially as your needs grow.
Need help with Autopilot?
Ikaroa can implement Autopilot for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.