Omnisend Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
We have been working with Omnisend across multiple client projects since 2016, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2014 and headquartered in London, United Kingdom, Omnisend has established itself as a solid option in the marketing automation category.
Starting Price
£0/month
Founded
2014
Headquarters
London, United Kingdom
Our Rating
4.2/5
Omnisend Key Features
Omnisend offers a comprehensive feature set that covers the core needs of most businesses in the marketing automation space. Here are the standout features we have tested:
Omnisend Pricing in 2026
Omnisend pricing starts at £0/month and scales up based on features and team size. Here is a breakdown of every tier:
Omnisend Pricing
Free
£0/month
- ✓250 contacts
- ✓500 emails/month
- ✓60 SMS
- ✓Pre-built workflows
Standard
£13/month
- ✓500 contacts
- ✓6,000 emails/month
- ✓60 SMS
- ✓Advanced automation
Pro
£52/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓3,933 SMS
- ✓Advanced reporting
- ✓Priority support
Omnisend Pros and Cons
Based on our experience implementing Omnisend for clients, here is what we like and what could be better:
✓Pros
- •Purpose-built for e-commerce
- •Pre-built automation workflows save time
- •Multi-channel (email, SMS, push)
- •Good Shopify and WooCommerce integrations
- •Affordable for small stores
✗Cons
- •Less useful for non-e-commerce businesses
- •SMS credits limited on lower plans
- •Template designs could be more modern
- •Reporting is basic compared to Klaviyo
- •Free plan is very limited
Who Is Omnisend Best For?
E-commerce businesses wanting affordable multi-channel marketing automation
In our experience, Omnisend works particularly well for teams that value purpose-built for e-commerce. If your primary concern is less useful for non-e-commerce businesses, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Omnisend for your business, migrate your data, and train your team.
Omnisend Alternatives Worth Considering
If Omnisend does not quite fit your needs, here are some alternatives worth considering:
HubSpot Marketing
From £0/month
Marketo
From Custom (from ~£800/month)
Pardot
From £1,000/month
Autopilot
From £449/month
Customer.io
From £79/month
Our Verdict on Omnisend
Omnisend earns a solid 4.2/5 in our review. It is a good choice for e-commerce businesses wanting affordable multi-channel marketing automation.
The biggest strengths are purpose-built for e-commerce and pre-built automation workflows save time. However, you should be aware that less useful for non-e-commerce businesses.
If you are not sure whether Omnisend is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Omnisend, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Omnisend, especially as your needs grow.
Need help with Omnisend?
Ikaroa can implement Omnisend for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.