Bitrix24 vs Klaviyo
A detailed, side-by-side comparison of Bitrix24 and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Bitrix24 (3.9/5) may be the better fit if you prioritise Organisations wanting an all-in-one workspace with CRM, project management, and communication. Read on for the full breakdown.
Bitrix24 vs Klaviyo at a Glance
Bitrix24
★ 3.9Bitrix24 is a comprehensive workspace combining CRM, project management, communication, and HR tools. Known for its extensive free plan and self-hosted option.
Starting from: £0/month (unlimited users)
Best for: Organisations wanting an all-in-one workspace with CRM, project management, and communication
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Bitrix24 vs Klaviyo Feature Comparison
Here is how Bitrix24 and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Bitrix24 | Klaviyo |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month (unlimited users) | £0/month |
| Best For | Organisations wanting an all-in-one workspace with CRM, project management, and communication | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Bitrix24 vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Bitrix24 Pricing
Free
£0/month (unlimited users)
- ✓Unlimited contacts
- ✓5GB storage
- ✓CRM
- ✓Project management
- ✓Chat
Basic
£36/month (5 users)
- ✓Everything in Free
- ✓24GB storage
- ✓Online store
- ✓Customer support
Standard
£74/month (50 users)
- ✓Everything in Basic
- ✓100GB storage
- ✓Marketing automation
- ✓Online documents
Professional
£149/month (100 users)
- ✓Everything in Standard
- ✓1TB storage
- ✓Sales intelligence
- ✓HR tools
Enterprise
£299/month (250 users)
- ✓Everything in Professional
- ✓3TB storage
- ✓Multiple branches
- ✓Scalability
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both Bitrix24 and Klaviyo for clients. We can help you decide based on your specific needs.
Bitrix24 Pros and Cons
✓Pros
- •Incredibly generous free plan (unlimited users)
- •All-in-one workspace (CRM + PM + chat + HR)
- •Self-hosted option available
- •Per-organisation pricing (not per-user)
- •Built-in video conferencing
✗Cons
- •Interface is cluttered and overwhelming
- •Steep learning curve
- •Many features are basic rather than deep
- •Mobile app is clunky
- •Support can be slow
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: Bitrix24 vs Klaviyo
Both Bitrix24 and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Bitrix24 if you need Organisations wanting an all-in-one workspace with CRM, project management, and communication. With a starting price of £0/month (unlimited users) and a rating of 3.9/5, it offers incredibly generous free plan (unlimited users).
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Bitrix24 and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Bitrix24 or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.