Campaign Monitor vs Klaviyo
A detailed, side-by-side comparison of Campaign Monitor and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Campaign Monitor (4/5) may be the better fit if you prioritise Design-conscious brands and agencies wanting beautiful email campaigns. Read on for the full breakdown.
Campaign Monitor vs Klaviyo at a Glance
Campaign Monitor
★ 4Campaign Monitor is a premium email marketing platform known for its beautiful, professionally designed templates and brand-focused approach. Popular with design-conscious brands and agencies, it offers excellent template customisation, link review tools, and sophisticated analytics. Ideal for businesses where email design quality is a top priority.
Starting from: £7/month
Best for: Design-conscious brands and agencies wanting beautiful email campaigns
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Campaign Monitor vs Klaviyo Feature Comparison
Here is how Campaign Monitor and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £7/month | £0/month |
| Best For | Design-conscious brands and agencies wanting beautiful email campaigns | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Basic | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Campaign Monitor vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Campaign Monitor Pricing
Lite
£7/month
- ✓500 contacts
- ✓2,500 emails/month
- ✓Core email features
- ✓Basic analytics
Essentials
£16/month
- ✓500 contacts
- ✓Unlimited emails
- ✓Automation
- ✓A/B testing
- ✓Time zone sending
Premier
£130/month
- ✓500 contacts
- ✓Unlimited emails
- ✓Advanced segmentation
- ✓Send time optimisation
- ✓Phone support
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both Campaign Monitor and Klaviyo for clients. We can help you decide based on your specific needs.
Campaign Monitor Pros and Cons
✓Pros
- •Beautiful, professionally designed templates
- •Excellent drag-and-drop email builder
- •Strong brand management tools
- •Good analytics and reporting
- •Clean, intuitive interface
✗Cons
- •No free plan available
- •Pricing is higher than competitors for similar features
- •Automation is less powerful than ActiveCampaign
- •Limited landing page functionality
- •Smaller integration ecosystem
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: Campaign Monitor vs Klaviyo
Both Campaign Monitor and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Campaign Monitor if you need Design-conscious brands and agencies wanting beautiful email campaigns. With a starting price of £7/month and a rating of 4/5, it offers beautiful, professionally designed templates.
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Campaign Monitor and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Campaign Monitor or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.