Capsule CRM vs Klaviyo
A detailed, side-by-side comparison of Capsule CRM and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Capsule CRM (4.1/5) may be the better fit if you prioritise UK small businesses wanting a simple, affordable CRM. Read on for the full breakdown.
Capsule CRM vs Klaviyo at a Glance
Capsule CRM
★ 4.1Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Starting from: £0/month (2 users)
Best for: UK small businesses wanting a simple, affordable CRM
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Capsule CRM vs Klaviyo Feature Comparison
Here is how Capsule CRM and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Capsule CRM | Klaviyo |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month (2 users) | £0/month |
| Best For | UK small businesses wanting a simple, affordable CRM | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4.1/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Capsule CRM vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Capsule CRM Pricing
Free
£0/month (2 users)
- ✓250 contacts
- ✓Sales pipeline
- ✓Task management
Starter
£14/user/month
- ✓30,000 contacts
- ✓Sales pipeline
- ✓Activity tracking
Growth
£27/user/month
- ✓Everything in Starter
- ✓60,000 contacts
- ✓Workflow automation
- ✓Advanced reporting
Advanced
£42/user/month
- ✓Everything in Growth
- ✓120,000 contacts
- ✓Custom fields
- ✓Priority support
Ultimate
£60/user/month
- ✓Everything in Advanced
- ✓240,000 contacts
- ✓Dedicated account manager
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both Capsule CRM and Klaviyo for clients. We can help you decide based on your specific needs.
Capsule CRM Pros and Cons
✓Pros
- •Clean, simple interface
- •Good value for money
- •UK-based company (GDPR-friendly)
- •Integrates well with Xero and other UK tools
- •Free plan available
✗Cons
- •Limited marketing features
- •Basic automation compared to larger CRMs
- •Fewer integrations than competitors
- •No built-in phone or live chat
- •Reporting is basic on lower tiers
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: Capsule CRM vs Klaviyo
Both Capsule CRM and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. With a starting price of £0/month (2 users) and a rating of 4.1/5, it offers clean, simple interface.
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Capsule CRM and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Capsule CRM or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.