Capsule CRM Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
We have been working with Capsule CRM across multiple client projects since 2011, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2009 and headquartered in Manchester, UK, Capsule CRM has established itself as a solid option in the crm category.
Starting Price
£0/month (2 users)
Founded
2009
Headquarters
Manchester, UK
Our Rating
4.1/5
Capsule CRM Key Features
Capsule CRM offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
Capsule CRM Pricing in 2026
Capsule CRM pricing starts at £0/month (2 users) and scales up based on features and team size. Here is a breakdown of every tier:
Capsule CRM Pricing
Free
£0/month (2 users)
- ✓250 contacts
- ✓Sales pipeline
- ✓Task management
Starter
£14/user/month
- ✓30,000 contacts
- ✓Sales pipeline
- ✓Activity tracking
Growth
£27/user/month
- ✓Everything in Starter
- ✓60,000 contacts
- ✓Workflow automation
- ✓Advanced reporting
Advanced
£42/user/month
- ✓Everything in Growth
- ✓120,000 contacts
- ✓Custom fields
- ✓Priority support
Ultimate
£60/user/month
- ✓Everything in Advanced
- ✓240,000 contacts
- ✓Dedicated account manager
Capsule CRM Pros and Cons
Based on our experience implementing Capsule CRM for clients, here is what we like and what could be better:
✓Pros
- •Clean, simple interface
- •Good value for money
- •UK-based company (GDPR-friendly)
- •Integrates well with Xero and other UK tools
- •Free plan available
✗Cons
- •Limited marketing features
- •Basic automation compared to larger CRMs
- •Fewer integrations than competitors
- •No built-in phone or live chat
- •Reporting is basic on lower tiers
Who Is Capsule CRM Best For?
UK small businesses wanting a simple, affordable CRM
In our experience, Capsule CRM works particularly well for teams that value clean, simple interface. If your primary concern is limited marketing features, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Capsule CRM for your business, migrate your data, and train your team.
Capsule CRM Alternatives Worth Considering
If Capsule CRM does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
HubSpot CRM
From £0/month
Salesforce
From £20/user/month
Pipedrive
From £14/user/month
Zoho CRM
From £0/month (3 users)
Our Verdict on Capsule CRM
Capsule CRM earns a solid 4.1/5 in our review. It is a good choice for uk small businesses wanting a simple, affordable crm.
The biggest strengths are clean, simple interface and good value for money. However, you should be aware that limited marketing features.
If you are not sure whether Capsule CRM is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Capsule CRM, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Capsule CRM starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Capsule CRM?
Ikaroa can implement Capsule CRM for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.