Constant Contact vs Semrush
A detailed, side-by-side comparison of Constant Contact and Semrush. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Constant Contact (3.9/5) may be the better fit if you prioritise Small businesses and nonprofits wanting simple, reliable email marketing with great support. Read on for the full breakdown.
Constant Contact vs Semrush at a Glance
Constant Contact
★ 3.9Constant Contact is one of the longest-running email marketing platforms, trusted by small businesses for over 25 years. It offers straightforward email marketing with event management, social media tools, and e-commerce features. Known for excellent customer support and an easy learning curve.
Starting from: £10/month
Best for: Small businesses and nonprofits wanting simple, reliable email marketing with great support
Read full review →Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Constant Contact vs Semrush Feature Comparison
Here is how Constant Contact and Semrush compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Constant Contact | Semrush |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £10/month | £100/month |
| Best For | Small businesses and nonprofits wanting simple, reliable email marketing with great support | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Constant Contact vs Semrush Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Constant Contact Pricing
Lite
£10/month
- ✓500 contacts
- ✓10x contact email sends
- ✓Basic automation
- ✓Social posting
Standard
£28/month
- ✓500 contacts
- ✓12x contact email sends
- ✓A/B testing
- ✓Contact segmentation
Premium
£75/month
- ✓500 contacts
- ✓24x contact email sends
- ✓Advanced automation
- ✓Custom segments
- ✓SEO recommendations
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Not sure which to pick?
Our team has implemented both Constant Contact and Semrush for clients. We can help you decide based on your specific needs.
Constant Contact Pros and Cons
✓Pros
- •Excellent customer support (phone, chat, email)
- •Very easy to learn and use
- •Built-in event management tools
- •Good deliverability rates
- •Strong template library
✗Cons
- •More expensive than newer competitors
- •Automation is basic compared to ActiveCampaign
- •Limited A/B testing on lower plans
- •Template editor can feel dated
- •Contact-based pricing gets costly
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Our Verdict: Constant Contact vs Semrush
Both Constant Contact and Semrush are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Constant Contact if you need Small businesses and nonprofits wanting simple, reliable email marketing with great support. With a starting price of £10/month and a rating of 3.9/5, it offers excellent customer support (phone, chat, email).
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. Starting at £100/month with a 4.5/5 rating, it excels at most comprehensive seo toolkit available.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Constant Contact and Semrush? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Constant Contact or Semrush for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.