Copper vs Klaviyo
A detailed, side-by-side comparison of Copper and Klaviyo. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Copper (4.1/5) may be the better fit if you prioritise Google Workspace users wanting a CRM that lives inside their inbox. Read on for the full breakdown.
Copper vs Klaviyo at a Glance
Copper
★ 4.1Copper (formerly ProsperWorks) is a CRM designed to work seamlessly with Google Workspace. It lives inside Gmail and integrates deeply with Google's ecosystem.
Starting from: £21/user/month
Best for: Google Workspace users wanting a CRM that lives inside their inbox
Read full review →Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Copper vs Klaviyo Feature Comparison
Here is how Copper and Klaviyo compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Copper | Klaviyo |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £21/user/month | £0/month |
| Best For | Google Workspace users wanting a CRM that lives inside their inbox | E-commerce businesses wanting data-driven email and SMS marketing |
| Our Rating | 4.1/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Copper vs Klaviyo Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Copper Pricing
Basic
£21/user/month
- ✓2,500 contacts
- ✓Google Workspace integration
- ✓Pipeline management
Professional
£49/user/month
- ✓Everything in Basic
- ✓15,000 contacts
- ✓Workflow automation
- ✓Reporting
Business
£99/user/month
- ✓Everything in Professional
- ✓Unlimited contacts
- ✓Email sequences
- ✓Custom reporting
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Not sure which to pick?
Our team has implemented both Copper and Klaviyo for clients. We can help you decide based on your specific needs.
Copper Pros and Cons
✓Pros
- •Seamless Google Workspace integration
- •Automatic data entry from emails
- •Clean, intuitive interface
- •Works inside Gmail
- •Good for relationship-focused businesses
✗Cons
- •Only useful if you use Google Workspace
- •Limited features compared to larger CRMs
- •Gets expensive for what it offers
- •Basic reporting on lower tiers
- •No free plan
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Our Verdict: Copper vs Klaviyo
Both Copper and Klaviyo are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Copper if you need Google Workspace users wanting a CRM that lives inside their inbox. With a starting price of £21/user/month and a rating of 4.1/5, it offers seamless google workspace integration.
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. Starting at £0/month with a 4.5/5 rating, it excels at best-in-class e-commerce integrations.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Copper and Klaviyo? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Copper or Klaviyo for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.