Freshworks CRM vs Semrush
A detailed, side-by-side comparison of Freshworks CRM and Semrush. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Freshworks CRM (4.2/5) may be the better fit if you prioritise Growing businesses wanting a modern CRM with built-in communication tools. Read on for the full breakdown.
Freshworks CRM vs Semrush at a Glance
Freshworks CRM
★ 4.2Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Starting from: £0/month
Best for: Growing businesses wanting a modern CRM with built-in communication tools
Read full review →Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Freshworks CRM vs Semrush Feature Comparison
Here is how Freshworks CRM and Semrush compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Freshworks CRM | Semrush |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £100/month |
| Best For | Growing businesses wanting a modern CRM with built-in communication tools | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Freshworks CRM vs Semrush Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Freshworks CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Built-in phone
- ✓Built-in email
- ✓Mobile app
Growth
£12/user/month
- ✓Everything in Free
- ✓Visual pipeline
- ✓AI lead scoring
- ✓Sequences
Pro
£33/user/month
- ✓Everything in Growth
- ✓Multiple pipelines
- ✓Time-based workflows
- ✓AI insights
Enterprise
£55/user/month
- ✓Everything in Pro
- ✓Custom modules
- ✓AI forecasting
- ✓Audit logs
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Not sure which to pick?
Our team has implemented both Freshworks CRM and Semrush for clients. We can help you decide based on your specific needs.
Freshworks CRM Pros and Cons
✓Pros
- •Clean, modern interface
- •Built-in phone and email (no extra tools needed)
- •Good AI features with Freddy
- •Competitive pricing
- •Free plan available
✗Cons
- •Smaller integration marketplace
- •Less established than HubSpot or Salesforce
- •Limited marketing automation on lower tiers
- •Reporting could be deeper
- •Occasional performance issues
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Our Verdict: Freshworks CRM vs Semrush
Both Freshworks CRM and Semrush are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in communication tools. With a starting price of £0/month and a rating of 4.2/5, it offers clean, modern interface.
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. Starting at £100/month with a 4.5/5 rating, it excels at most comprehensive seo toolkit available.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Freshworks CRM and Semrush? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Freshworks CRM or Semrush for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.