Ghost vs Notion
A detailed, side-by-side comparison of Ghost and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Ghost (4.3/5) may be the better fit if you prioritise Content creators, journalists, and newsletter writers wanting a modern publishing platform. Read on for the full breakdown.
Ghost vs Notion at a Glance
Ghost
★ 4.3Ghost is a professional publishing platform built for content creators, journalists, and newsletter writers. It combines a beautiful, distraction-free editor with membership and subscription features, native newsletters, and excellent SEO. Open source at its core, Ghost is the modern alternative to WordPress for serious publishers.
Starting from: £7/month
Best for: Content creators, journalists, and newsletter writers wanting a modern publishing platform
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Ghost vs Notion Feature Comparison
Here is how Ghost and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Ghost | Notion |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £7/month | £0/month |
| Best For | Content creators, journalists, and newsletter writers wanting a modern publishing platform | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4.3/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Extensive |
| API Access | Yes | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
Ghost vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Ghost Pricing
Starter
£7/month
- ✓1 staff user
- ✓500 members
- ✓Custom themes
- ✓Native newsletters
Creator
£22/month
- ✓2 staff users
- ✓1,000 members
- ✓Premium themes
- ✓Email analytics
Team
£44/month
- ✓5 staff users
- ✓5,000 members
- ✓Advanced analytics
- ✓Custom integrations
Business
£155/month
- ✓Unlimited staff
- ✓Unlimited members
- ✓Priority support
- ✓SLA
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both Ghost and Notion for clients. We can help you decide based on your specific needs.
Ghost Pros and Cons
✓Pros
- •Beautiful, distraction-free writing experience
- •Built-in memberships and paid subscriptions
- •Native newsletter functionality
- •Excellent SEO out of the box
- •Open source and transparent
✗Cons
- •Not a general-purpose website builder
- •Limited design customisation without coding
- •Smaller theme and plugin ecosystem
- •No drag-and-drop page builder
- •Self-hosting requires technical knowledge
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: Ghost vs Notion
Both Ghost and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Ghost if you need Content creators, journalists, and newsletter writers wanting a modern publishing platform. With a starting price of £7/month and a rating of 4.3/5, it offers beautiful, distraction-free writing experience.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Ghost and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Ghost or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.