Ghost Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Ghost is a professional publishing platform built for content creators, journalists, and newsletter writers. It combines a beautiful, distraction-free editor with membership and subscription features, native newsletters, and excellent SEO. Open source at its core, Ghost is the modern alternative to WordPress for serious publishers.
We have been working with Ghost across multiple client projects since 2015, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2013 and headquartered in Singapore, Ghost has established itself as a leading option in the website builder category.
Starting Price
£7/month
Founded
2013
Headquarters
Singapore
Our Rating
4.3/5
Ghost Key Features
Ghost offers a comprehensive feature set that covers the core needs of most businesses in the website builder space. Here are the standout features we have tested:
Ghost Pricing in 2026
Ghost pricing starts at £7/month and scales up based on features and team size. Here is a breakdown of every tier:
Ghost Pricing
Starter
£7/month
- ✓1 staff user
- ✓500 members
- ✓Custom themes
- ✓Native newsletters
Creator
£22/month
- ✓2 staff users
- ✓1,000 members
- ✓Premium themes
- ✓Email analytics
Team
£44/month
- ✓5 staff users
- ✓5,000 members
- ✓Advanced analytics
- ✓Custom integrations
Business
£155/month
- ✓Unlimited staff
- ✓Unlimited members
- ✓Priority support
- ✓SLA
Ghost Pros and Cons
Based on our experience implementing Ghost for clients, here is what we like and what could be better:
✓Pros
- •Beautiful, distraction-free writing experience
- •Built-in memberships and paid subscriptions
- •Native newsletter functionality
- •Excellent SEO out of the box
- •Open source and transparent
✗Cons
- •Not a general-purpose website builder
- •Limited design customisation without coding
- •Smaller theme and plugin ecosystem
- •No drag-and-drop page builder
- •Self-hosting requires technical knowledge
Who Is Ghost Best For?
Content creators, journalists, and newsletter writers wanting a modern publishing platform
In our experience, Ghost works particularly well for teams that value beautiful, distraction-free writing experience. If your primary concern is not a general-purpose website builder, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Ghost for your business, migrate your data, and train your team.
Ghost Alternatives Worth Considering
If Ghost does not quite fit your needs, here are some alternatives worth considering:
Shopify
From £24/month
Squarespace
From £12/month
Webflow
From £0/month
Wix
From £7/month
WordPress
From £0/month
Our Verdict on Ghost
Ghost earns a solid 4.3/5 in our review. It is a strong choice for content creators, journalists, and newsletter writers wanting a modern publishing platform.
The biggest strengths are beautiful, distraction-free writing experience and built-in memberships and paid subscriptions. However, you should be aware that not a general-purpose website builder.
If you are not sure whether Ghost is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Ghost, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Ghost starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Ghost?
Ikaroa can implement Ghost for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.