Wix Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
We have been working with Wix across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2006 and headquartered in Tel Aviv, Israel, Wix has established itself as a solid option in the website builder category.
Starting Price
£7/month
Founded
2006
Headquarters
Tel Aviv, Israel
Our Rating
4.1/5
Wix Key Features
Wix offers a comprehensive feature set that covers the core needs of most businesses in the website builder space. Here are the standout features we have tested:
Wix Pricing in 2026
Wix pricing starts at £7/month and scales up based on features and team size. Here is a breakdown of every tier:
Wix Pricing
Light
£7/month
- ✓Custom domain
- ✓No Wix ads
- ✓Light analytics
- ✓Marketing tools
Core
£10/month
- ✓Everything in Light
- ✓Online payments
- ✓50GB storage
- ✓Google Analytics
Business
£14/month
- ✓Everything in Core
- ✓100GB storage
- ✓Developer tools
- ✓Subscriptions
Business Elite
£117/month
- ✓Unlimited storage
- ✓Priority support
- ✓Custom reports
- ✓Multi-location inventory
Wix Pros and Cons
Based on our experience implementing Wix for clients, here is what we like and what could be better:
✓Pros
- •Extremely easy drag-and-drop editor
- •AI website creator for quick setup
- •Large template library (800+)
- •Built-in booking and scheduling
- •Good free plan for testing
✗Cons
- •Cannot switch templates after publishing
- •Site speed can be slower than competitors
- •E-commerce less powerful than Shopify
- •Wix branding on free plan
- •Limited export options (vendor lock-in)
Who Is Wix Best For?
Small businesses and individuals wanting an easy, all-in-one website builder
In our experience, Wix works particularly well for teams that value extremely easy drag-and-drop editor. If your primary concern is cannot switch templates after publishing, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Wix for your business, migrate your data, and train your team.
Wix Alternatives Worth Considering
If Wix does not quite fit your needs, here are some alternatives worth considering:
Shopify
From £24/month
Squarespace
From £12/month
Webflow
From £0/month
WordPress
From £0/month
GoDaddy Builder
From £7/month
Our Verdict on Wix
Wix earns a solid 4.1/5 in our review. It is a good choice for small businesses and individuals wanting an easy, all-in-one website builder.
The biggest strengths are extremely easy drag-and-drop editor and ai website creator for quick setup. However, you should be aware that cannot switch templates after publishing.
If you are not sure whether Wix is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Wix, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Wix starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Wix?
Ikaroa can implement Wix for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.