Wix vs Squarespace
A detailed, side-by-side comparison of Wix and Squarespace. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Squarespace edges ahead overall with a rating of 4.3/5. However, Wix (4.1/5) may be the better fit if you prioritise Small businesses and individuals wanting an easy, all-in-one website builder. Read on for the full breakdown.
Wix vs Squarespace at a Glance
Wix
★ 4.1Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
Starting from: £7/month
Best for: Small businesses and individuals wanting an easy, all-in-one website builder
Read full review →Squarespace
★ 4.3Squarespace is a premium website builder known for its stunning, designer-quality templates and all-in-one approach. It combines website building, hosting, domains, e-commerce, email marketing, and scheduling into a single platform. Popular with creatives, portfolio-based businesses, and brands that prioritise visual design.
Starting from: £12/month
Best for: Creatives, portfolios, and brands wanting beautiful, design-forward websites
Read full review →Wix vs Squarespace Feature Comparison
Here is how Wix and Squarespace compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Wix | Squarespace |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £7/month | £12/month |
| Best For | Small businesses and individuals wanting an easy, all-in-one website builder | Creatives, portfolios, and brands wanting beautiful, design-forward websites |
| Our Rating | 4.1/5 | 4.3/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Wix vs Squarespace Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Wix Pricing
Light
£7/month
- ✓Custom domain
- ✓No Wix ads
- ✓Light analytics
- ✓Marketing tools
Core
£10/month
- ✓Everything in Light
- ✓Online payments
- ✓50GB storage
- ✓Google Analytics
Business
£14/month
- ✓Everything in Core
- ✓100GB storage
- ✓Developer tools
- ✓Subscriptions
Business Elite
£117/month
- ✓Unlimited storage
- ✓Priority support
- ✓Custom reports
- ✓Multi-location inventory
Squarespace Pricing
Personal
£12/month
- ✓Website builder
- ✓Free domain
- ✓SSL
- ✓Unlimited bandwidth
Business
£18/month
- ✓Everything in Personal
- ✓Basic e-commerce
- ✓Google Workspace
- ✓Advanced analytics
Basic Commerce
£23/month
- ✓Everything in Business
- ✓No transaction fees
- ✓POS
- ✓Customer accounts
Advanced Commerce
£38/month
- ✓Everything in Basic Commerce
- ✓Subscriptions
- ✓Advanced shipping
- ✓Commerce APIs
Not sure which to pick?
Our team has implemented both Wix and Squarespace for clients. We can help you decide based on your specific needs.
Wix Pros and Cons
✓Pros
- •Extremely easy drag-and-drop editor
- •AI website creator for quick setup
- •Large template library (800+)
- •Built-in booking and scheduling
- •Good free plan for testing
✗Cons
- •Cannot switch templates after publishing
- •Site speed can be slower than competitors
- •E-commerce less powerful than Shopify
- •Wix branding on free plan
- •Limited export options (vendor lock-in)
Squarespace Pros and Cons
✓Pros
- •Stunning, award-winning templates
- •All-in-one platform (no plugins needed)
- •Excellent for portfolios and visual brands
- •Built-in scheduling (Acuity)
- •Strong blogging capabilities
✗Cons
- •Less flexible than WordPress for complex sites
- •E-commerce features lag behind Shopify
- •No app marketplace (limited extensions)
- •Customisation requires coding for advanced needs
- •Pricing is mid-range for what you get
Our Verdict: Wix vs Squarespace
Both Wix and Squarespace are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Wix if you need Small businesses and individuals wanting an easy, all-in-one website builder. With a starting price of £7/month and a rating of 4.1/5, it offers extremely easy drag-and-drop editor.
Choose Squarespace if you need Creatives, portfolios, and brands wanting beautiful, design-forward websites. Starting at £12/month with a 4.3/5 rating, it excels at stunning, award-winning templates.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Wix and Squarespace? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Wix or Squarespace for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.