Shopify vs Wix
A detailed, side-by-side comparison of Shopify and Wix. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Shopify edges ahead overall with a rating of 4.5/5. However, Wix (4.1/5) may be the better fit if you prioritise Small businesses and individuals wanting an easy, all-in-one website builder. Read on for the full breakdown.
Shopify vs Wix at a Glance
Shopify
★ 4.5Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
Starting from: £24/month
Best for: Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem
Read full review →Wix
★ 4.1Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
Starting from: £7/month
Best for: Small businesses and individuals wanting an easy, all-in-one website builder
Read full review →Shopify vs Wix Feature Comparison
Here is how Shopify and Wix compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Shopify | Wix |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £24/month | £7/month |
| Best For | Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem | Small businesses and individuals wanting an easy, all-in-one website builder |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Basic | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Shopify vs Wix Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Shopify Pricing
Basic
£24/month
- ✓Online store
- ✓Unlimited products
- ✓2 staff accounts
- ✓Basic reports
Shopify
£59/month
- ✓Everything in Basic
- ✓5 staff accounts
- ✓Professional reports
- ✓Lower card rates
Advanced
£289/month
- ✓Everything in Shopify
- ✓15 staff accounts
- ✓Custom reports
- ✓Lowest card rates
Shopify Plus
From £1,750/month
- ✓Enterprise features
- ✓Unlimited staff
- ✓Dedicated support
- ✓Customisable checkout
Wix Pricing
Light
£7/month
- ✓Custom domain
- ✓No Wix ads
- ✓Light analytics
- ✓Marketing tools
Core
£10/month
- ✓Everything in Light
- ✓Online payments
- ✓50GB storage
- ✓Google Analytics
Business
£14/month
- ✓Everything in Core
- ✓100GB storage
- ✓Developer tools
- ✓Subscriptions
Business Elite
£117/month
- ✓Unlimited storage
- ✓Priority support
- ✓Custom reports
- ✓Multi-location inventory
Not sure which to pick?
Our team has implemented both Shopify and Wix for clients. We can help you decide based on your specific needs.
Shopify Pros and Cons
✓Pros
- •Easiest e-commerce platform to use
- •Massive app ecosystem (8,000+ apps)
- •Excellent payment processing (Shopify Payments)
- •Scales from small to enterprise
- •Strong SEO capabilities
✗Cons
- •Transaction fees if not using Shopify Payments
- •Monthly costs add up with apps
- •Limited customisation without coding
- •Content management is basic compared to WordPress
- •Migrating away is difficult
Wix Pros and Cons
✓Pros
- •Extremely easy drag-and-drop editor
- •AI website creator for quick setup
- •Large template library (800+)
- •Built-in booking and scheduling
- •Good free plan for testing
✗Cons
- •Cannot switch templates after publishing
- •Site speed can be slower than competitors
- •E-commerce less powerful than Shopify
- •Wix branding on free plan
- •Limited export options (vendor lock-in)
Our Verdict: Shopify vs Wix
Both Shopify and Wix are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Shopify if you need Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem. With a starting price of £24/month and a rating of 4.5/5, it offers easiest e-commerce platform to use.
Choose Wix if you need Small businesses and individuals wanting an easy, all-in-one website builder. Starting at £7/month with a 4.1/5 rating, it excels at extremely easy drag-and-drop editor.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Shopify and Wix? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Shopify or Wix for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.