Shopify Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
We have been working with Shopify across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2006 and headquartered in Ottawa, Canada, Shopify has established itself as a leading option in the website builder category.
Starting Price
£24/month
Founded
2006
Headquarters
Ottawa, Canada
Our Rating
4.5/5
Shopify Key Features
Shopify offers a comprehensive feature set that covers the core needs of most businesses in the website builder space. Here are the standout features we have tested:
Shopify Pricing in 2026
Shopify pricing starts at £24/month and scales up based on features and team size. Here is a breakdown of every tier:
Shopify Pricing
Basic
£24/month
- ✓Online store
- ✓Unlimited products
- ✓2 staff accounts
- ✓Basic reports
Shopify
£59/month
- ✓Everything in Basic
- ✓5 staff accounts
- ✓Professional reports
- ✓Lower card rates
Advanced
£289/month
- ✓Everything in Shopify
- ✓15 staff accounts
- ✓Custom reports
- ✓Lowest card rates
Shopify Plus
From £1,750/month
- ✓Enterprise features
- ✓Unlimited staff
- ✓Dedicated support
- ✓Customisable checkout
Shopify Pros and Cons
Based on our experience implementing Shopify for clients, here is what we like and what could be better:
✓Pros
- •Easiest e-commerce platform to use
- •Massive app ecosystem (8,000+ apps)
- •Excellent payment processing (Shopify Payments)
- •Scales from small to enterprise
- •Strong SEO capabilities
✗Cons
- •Transaction fees if not using Shopify Payments
- •Monthly costs add up with apps
- •Limited customisation without coding
- •Content management is basic compared to WordPress
- •Migrating away is difficult
Who Is Shopify Best For?
Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem
In our experience, Shopify works particularly well for teams that value easiest e-commerce platform to use. If your primary concern is transaction fees if not using shopify payments, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Shopify for your business, migrate your data, and train your team.
Shopify Alternatives Worth Considering
If Shopify does not quite fit your needs, here are some alternatives worth considering:
Squarespace
From £12/month
Webflow
From £0/month
Wix
From £7/month
WordPress
From £0/month
GoDaddy Builder
From £7/month
Our Verdict on Shopify
Shopify earns a solid 4.5/5 in our review. It is a strong choice for businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem.
The biggest strengths are easiest e-commerce platform to use and massive app ecosystem (8,000+ apps). However, you should be aware that transaction fees if not using shopify payments.
If you are not sure whether Shopify is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Shopify, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. While Shopify starts lower, Open Doors replaces multiple tools you would otherwise need to buy separately.
Need help with Shopify?
Ikaroa can implement Shopify for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.