Ghost vs Pipedrive
A detailed, side-by-side comparison of Ghost and Pipedrive. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, Ghost (4.3/5) may be the better fit if you prioritise Content creators, journalists, and newsletter writers wanting a modern publishing platform. Read on for the full breakdown.
Ghost vs Pipedrive at a Glance
Ghost
★ 4.3Ghost is a professional publishing platform built for content creators, journalists, and newsletter writers. It combines a beautiful, distraction-free editor with membership and subscription features, native newsletters, and excellent SEO. Open source at its core, Ghost is the modern alternative to WordPress for serious publishers.
Starting from: £7/month
Best for: Content creators, journalists, and newsletter writers wanting a modern publishing platform
Read full review →Pipedrive
★ 4.4A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Starting from: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focused CRM
Read full review →Ghost vs Pipedrive Feature Comparison
Here is how Ghost and Pipedrive compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Ghost | Pipedrive |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £7/month | £14/user/month |
| Best For | Content creators, journalists, and newsletter writers wanting a modern publishing platform | Sales teams wanting a simple, visual pipeline-focused CRM |
| Our Rating | 4.3/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Yes | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Ghost vs Pipedrive Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Ghost Pricing
Starter
£7/month
- ✓1 staff user
- ✓500 members
- ✓Custom themes
- ✓Native newsletters
Creator
£22/month
- ✓2 staff users
- ✓1,000 members
- ✓Premium themes
- ✓Email analytics
Team
£44/month
- ✓5 staff users
- ✓5,000 members
- ✓Advanced analytics
- ✓Custom integrations
Business
£155/month
- ✓Unlimited staff
- ✓Unlimited members
- ✓Priority support
- ✓SLA
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Not sure which to pick?
Our team has implemented both Ghost and Pipedrive for clients. We can help you decide based on your specific needs.
Ghost Pros and Cons
✓Pros
- •Beautiful, distraction-free writing experience
- •Built-in memberships and paid subscriptions
- •Native newsletter functionality
- •Excellent SEO out of the box
- •Open source and transparent
✗Cons
- •Not a general-purpose website builder
- •Limited design customisation without coding
- •Smaller theme and plugin ecosystem
- •No drag-and-drop page builder
- •Self-hosting requires technical knowledge
Pipedrive Pros and Cons
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Our Verdict: Ghost vs Pipedrive
Both Ghost and Pipedrive are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Ghost if you need Content creators, journalists, and newsletter writers wanting a modern publishing platform. With a starting price of £7/month and a rating of 4.3/5, it offers beautiful, distraction-free writing experience.
Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. Starting at £14/user/month with a 4.4/5 rating, it excels at beautiful, intuitive visual pipeline.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Ghost and Pipedrive? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Ghost or Pipedrive for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.