Keap vs Pipedrive
A detailed, side-by-side comparison of Keap and Pipedrive. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
Keap vs Pipedrive at a Glance
Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →Pipedrive
★ 4.4A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Starting from: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focused CRM
Read full review →Keap vs Pipedrive Feature Comparison
Here is how Keap and Pipedrive compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Keap | Pipedrive |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £140/month (2 users) | £14/user/month |
| Best For | Small businesses and solopreneurs needing sales and marketing automation | Sales teams wanting a simple, visual pipeline-focused CRM |
| Our Rating | 3.9/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Keap vs Pipedrive Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Not sure which to pick?
Our team has implemented both Keap and Pipedrive for clients. We can help you decide based on your specific needs.
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Pipedrive Pros and Cons
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Our Verdict: Keap vs Pipedrive
Both Keap and Pipedrive are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. With a starting price of £140/month (2 users) and a rating of 3.9/5, it offers powerful automation for small businesses.
Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. Starting at £14/user/month with a 4.4/5 rating, it excels at beautiful, intuitive visual pipeline.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Keap and Pipedrive? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Keap or Pipedrive for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.