Keap Review 2026
Reviewed by the Ikaroa team · Last updated: March 2026
Overview
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
We have been working with Keap across multiple client projects since 2003, and this review reflects our hands-on experience implementing it for businesses of all sizes. Founded in 2001 and headquartered in Chandler, Arizona, Keap has established itself as a notable option in the crm category.
Starting Price
£140/month (2 users)
Founded
2001
Headquarters
Chandler, Arizona
Our Rating
3.9/5
Keap Key Features
Keap offers a comprehensive feature set that covers the core needs of most businesses in the crm space. Here are the standout features we have tested:
Keap Pricing in 2026
Keap pricing starts at £140/month (2 users) and scales up based on features and team size. Here is a breakdown of every tier:
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Keap Pros and Cons
Based on our experience implementing Keap for clients, here is what we like and what could be better:
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Who Is Keap Best For?
Small businesses and solopreneurs needing sales and marketing automation
In our experience, Keap works particularly well for teams that value powerful automation for small businesses. If your primary concern is expensive for what you get, you may want to explore alternatives.
Need help implementing this?
Our team at Ikaroa can set up Keap for your business, migrate your data, and train your team.
Keap Alternatives Worth Considering
If Keap does not quite fit your needs, here are some alternatives worth considering:
Open Doors
From £97/month
HubSpot CRM
From £0/month
Less Annoying CRM
From £13/user/month
Pipedrive
From £14/user/month
Salesforce
From £20/user/month
Our Verdict on Keap
Keap earns a solid 3.9/5 in our review. It is a decent choice for small businesses and solopreneurs needing sales and marketing automation.
The biggest strengths are powerful automation for small businesses and combined crm and e-commerce. However, you should be aware that expensive for what you get.
If you are not sure whether Keap is the right fit, talk to our team. We have helped hundreds of businesses choose and implement the right software, and we are happy to point you in the right direction.
Alternative to Consider: Open Doors
Before committing to Keap, consider Open Doors. It is an all-in-one platform that includes CRM, email marketing, SMS, sales funnels, booking, invoicing, and automation, all starting at £97/month with unlimited contacts. That could save you a significant amount compared to Keap, especially as your needs grow.
Need help with Keap?
Ikaroa can implement Keap for your business, migrate your data, and get your team up to speed. We have done it dozens of times.
Free consultation. No obligation.