Klaviyo vs Smartsheet
A detailed, side-by-side comparison of Klaviyo and Smartsheet. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Smartsheet (4/5) may be the better fit if you prioritise Enterprises wanting spreadsheet-familiar work management with automation. Read on for the full breakdown.
Klaviyo vs Smartsheet at a Glance
Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Smartsheet
★ 4Smartsheet is a spreadsheet-like work management platform used by enterprises for project management, reporting, and workflow automation. Can be adapted for CRM use.
Starting from: £6/user/month
Best for: Enterprises wanting spreadsheet-familiar work management with automation
Read full review →Klaviyo vs Smartsheet Feature Comparison
Here is how Klaviyo and Smartsheet compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Klaviyo | Smartsheet |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £6/user/month |
| Best For | E-commerce businesses wanting data-driven email and SMS marketing | Enterprises wanting spreadsheet-familiar work management with automation |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Klaviyo vs Smartsheet Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Smartsheet Pricing
Pro
£6/user/month
- ✓Unlimited sheets
- ✓Gantt, grid, card views
- ✓Automations
- ✓Forms
Business
£22/user/month
- ✓Everything in Pro
- ✓Unlimited automations
- ✓Document builder
- ✓Proofing
Enterprise
Custom
- ✓Everything in Business
- ✓WorkApps
- ✓Connectors
- ✓Advanced admin
Not sure which to pick?
Our team has implemented both Klaviyo and Smartsheet for clients. We can help you decide based on your specific needs.
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Smartsheet Pros and Cons
✓Pros
- •Familiar spreadsheet interface
- •Powerful automation engine
- •Good for enterprise workflows
- •Strong reporting and dashboards
- •WorkApps for custom portals
✗Cons
- •Not designed as a CRM
- •Can be expensive for what it offers
- •Interface can feel corporate
- •Steep learning curve for advanced features
- •Limited CRM-specific functionality
Our Verdict: Klaviyo vs Smartsheet
Both Klaviyo and Smartsheet are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. With a starting price of £0/month and a rating of 4.5/5, it offers best-in-class e-commerce integrations.
Choose Smartsheet if you need Enterprises wanting spreadsheet-familiar work management with automation. Starting at £6/user/month with a 4/5 rating, it excels at familiar spreadsheet interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Klaviyo and Smartsheet? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Klaviyo or Smartsheet for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.