Klaviyo vs Sprout Social
A detailed, side-by-side comparison of Klaviyo and Sprout Social. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Sprout Social (4.3/5) may be the better fit if you prioritise Mid-size businesses and agencies wanting premium social media management with excellent analytics. Read on for the full breakdown.
Klaviyo vs Sprout Social at a Glance
Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Sprout Social
★ 4.3Sprout Social is a premium social media management platform that combines publishing, analytics, engagement, and listening in a polished interface. Known for its excellent reporting, customer care features, and advocacy tools, it is the go-to choice for mid-size businesses and agencies that need professional social media management.
Starting from: £199/user/month
Best for: Mid-size businesses and agencies wanting premium social media management with excellent analytics
Read full review →Klaviyo vs Sprout Social Feature Comparison
Here is how Klaviyo and Sprout Social compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Klaviyo | Sprout Social |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £199/user/month |
| Best For | E-commerce businesses wanting data-driven email and SMS marketing | Mid-size businesses and agencies wanting premium social media management with excellent analytics |
| Our Rating | 4.5/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Basic | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Klaviyo vs Sprout Social Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Sprout Social Pricing
Standard
£199/user/month
- ✓5 social profiles
- ✓All-in-one inbox
- ✓Content calendar
- ✓Review management
Professional
£299/user/month
- ✓Unlimited profiles
- ✓Competitive reports
- ✓Optimal send times
- ✓Custom workflows
Advanced
£399/user/month
- ✓Digital asset library
- ✓Chatbots
- ✓Automated link tracking
- ✓Message spike alerts
Enterprise
Custom
- ✓Custom solutions
- ✓Priority support
- ✓Premier consulting
- ✓Custom implementation
Not sure which to pick?
Our team has implemented both Klaviyo and Sprout Social for clients. We can help you decide based on your specific needs.
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Sprout Social Pros and Cons
✓Pros
- •Best-in-class analytics and reporting
- •Excellent smart inbox for engagement
- •Strong social listening capabilities
- •Beautiful, intuitive interface
- •Good CRM and customer care features
✗Cons
- •Most expensive option in the category
- •Per-user pricing is very high
- •Overkill for small businesses
- •Social listening costs extra
- •Setup and onboarding take time
Our Verdict: Klaviyo vs Sprout Social
Both Klaviyo and Sprout Social are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. With a starting price of £0/month and a rating of 4.5/5, it offers best-in-class e-commerce integrations.
Choose Sprout Social if you need Mid-size businesses and agencies wanting premium social media management with excellent analytics. Starting at £199/user/month with a 4.3/5 rating, it excels at best-in-class analytics and reporting.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Klaviyo and Sprout Social? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Klaviyo or Sprout Social for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.