Klaviyo vs Zoho CRM
A detailed, side-by-side comparison of Klaviyo and Zoho CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, Zoho CRM (4.2/5) may be the better fit if you prioritise Budget-conscious businesses wanting a full-featured CRM with room to grow. Read on for the full breakdown.
Klaviyo vs Zoho CRM at a Glance
Klaviyo
★ 4.5Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
Starting from: £0/month
Best for: E-commerce businesses wanting data-driven email and SMS marketing
Read full review →Zoho CRM
★ 4.2Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
Starting from: £0/month (3 users)
Best for: Budget-conscious businesses wanting a full-featured CRM with room to grow
Read full review →Klaviyo vs Zoho CRM Feature Comparison
Here is how Klaviyo and Zoho CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Klaviyo | Zoho CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month (3 users) |
| Best For | E-commerce businesses wanting data-driven email and SMS marketing | Budget-conscious businesses wanting a full-featured CRM with room to grow |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Klaviyo vs Zoho CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Klaviyo Pricing
Free
£0/month
- ✓250 contacts
- ✓500 email sends
- ✓150 SMS credits
- ✓Core features
£16/month
- ✓500 contacts
- ✓5,000 emails
- ✓A/B testing
- ✓Automation flows
Email & SMS
£52/month
- ✓500 contacts
- ✓5,000 emails
- ✓1,250 SMS credits
- ✓Automated SMS flows
Zoho CRM Pricing
Free
£0/month (3 users)
- ✓Lead management
- ✓Contact management
- ✓Tasks
- ✓Events
Standard
£12/user/month
- ✓Everything in Free
- ✓Scoring rules
- ✓Workflows
- ✓Mass email
Professional
£18/user/month
- ✓Everything in Standard
- ✓Blueprint
- ✓Inventory management
- ✓Validation rules
Enterprise
£35/user/month
- ✓Everything in Professional
- ✓Zia AI
- ✓Multi-user portals
- ✓Custom modules
Ultimate
£42/user/month
- ✓Everything in Enterprise
- ✓Advanced BI
- ✓Enhanced storage
- ✓Dedicated DB cluster
Not sure which to pick?
Our team has implemented both Klaviyo and Zoho CRM for clients. We can help you decide based on your specific needs.
Klaviyo Pros and Cons
✓Pros
- •Best-in-class e-commerce integrations
- •Powerful predictive analytics and segmentation
- •Excellent revenue attribution reporting
- •Deep Shopify integration
- •Strong template library for e-commerce
✗Cons
- •Expensive as contact list grows
- •Steep learning curve for beginners
- •Overkill for non-e-commerce businesses
- •Free plan is very limited
- •SMS pricing can add up quickly
Zoho CRM Pros and Cons
✓Pros
- •Excellent value for money
- •Part of broader Zoho ecosystem (45+ apps)
- •Good AI features with Zia
- •Highly customisable at every tier
- •Free plan available for up to 3 users
✗Cons
- •Interface can feel dated compared to competitors
- •Learning curve for advanced features
- •Customer support can be slow
- •Some features feel bolted on
- •Mobile app could be more polished
Our Verdict: Klaviyo vs Zoho CRM
Both Klaviyo and Zoho CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS marketing. With a starting price of £0/month and a rating of 4.5/5, it offers best-in-class e-commerce integrations.
Choose Zoho CRM if you need Budget-conscious businesses wanting a full-featured CRM with room to grow. Starting at £0/month (3 users) with a 4.2/5 rating, it excels at excellent value for money.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Klaviyo and Zoho CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Klaviyo or Zoho CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.