Moz vs Notion
A detailed, side-by-side comparison of Moz and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Moz (4/5) may be the better fit if you prioritise SEO beginners and local businesses wanting reliable SEO tools with excellent education. Read on for the full breakdown.
Moz vs Notion at a Glance
Moz
★ 4Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.
Starting from: £38/month
Best for: SEO beginners and local businesses wanting reliable SEO tools with excellent education
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Moz vs Notion Feature Comparison
Here is how Moz and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Moz | Notion |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £38/month | £0/month |
| Best For | SEO beginners and local businesses wanting reliable SEO tools with excellent education | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Yes | Basic |
| Integrations | Limited | Extensive |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
Moz vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Moz Pricing
Starter
£38/month
- ✓1 user
- ✓1 campaign
- ✓50 keyword queries/month
- ✓Site audit (weekly)
Standard
£70/month
- ✓1 user
- ✓3 campaigns
- ✓300 keyword queries/month
- ✓Branded reports
Medium
£130/month
- ✓2 users
- ✓10 campaigns
- ✓5,000 keyword queries/month
- ✓Full access
Large
£210/month
- ✓3 users
- ✓25 campaigns
- ✓15,000 keyword queries/month
- ✓Premium support
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both Moz and Notion for clients. We can help you decide based on your specific needs.
Moz Pros and Cons
✓Pros
- •Created the widely-used Domain Authority metric
- •Strong educational community and resources
- •Good local SEO tools (Moz Local)
- •Intuitive interface for beginners
- •More affordable entry point than Semrush or Ahrefs
✗Cons
- •Smaller keyword database than Semrush or Ahrefs
- •Backlink index is less comprehensive
- •Data refresh rates are slower
- •Fewer advanced features than competitors
- •Has lost market share to newer tools
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: Moz vs Notion
Both Moz and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Moz if you need SEO beginners and local businesses wanting reliable SEO tools with excellent education. With a starting price of £38/month and a rating of 4/5, it offers created the widely-used domain authority metric.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Moz and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Moz or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.