Notion vs Omnisend
A detailed, side-by-side comparison of Notion and Omnisend. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Omnisend (4.2/5) may be the better fit if you prioritise E-commerce businesses wanting affordable multi-channel marketing automation. Read on for the full breakdown.
Notion vs Omnisend at a Glance
Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Omnisend
★ 4.2Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
Starting from: £0/month
Best for: E-commerce businesses wanting affordable multi-channel marketing automation
Read full review →Notion vs Omnisend Feature Comparison
Here is how Notion and Omnisend compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Notion | Omnisend |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Teams wanting a flexible workspace that can be moulded into a custom CRM | E-commerce businesses wanting affordable multi-channel marketing automation |
| Our Rating | 4.4/5 | 4.2/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Extensive | Limited |
| API Access | Yes | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Notion vs Omnisend Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Omnisend Pricing
Free
£0/month
- ✓250 contacts
- ✓500 emails/month
- ✓60 SMS
- ✓Pre-built workflows
Standard
£13/month
- ✓500 contacts
- ✓6,000 emails/month
- ✓60 SMS
- ✓Advanced automation
Pro
£52/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓3,933 SMS
- ✓Advanced reporting
- ✓Priority support
Not sure which to pick?
Our team has implemented both Notion and Omnisend for clients. We can help you decide based on your specific needs.
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Omnisend Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Pre-built automation workflows save time
- •Multi-channel (email, SMS, push)
- •Good Shopify and WooCommerce integrations
- •Affordable for small stores
✗Cons
- •Less useful for non-e-commerce businesses
- •SMS credits limited on lower plans
- •Template designs could be more modern
- •Reporting is basic compared to Klaviyo
- •Free plan is very limited
Our Verdict: Notion vs Omnisend
Both Notion and Omnisend are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. With a starting price of £0/month and a rating of 4.4/5, it offers extremely flexible and customisable.
Choose Omnisend if you need E-commerce businesses wanting affordable multi-channel marketing automation. Starting at £0/month with a 4.2/5 rating, it excels at purpose-built for e-commerce.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Notion and Omnisend? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Notion or Omnisend for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.