Omnisend vs Pipedrive
A detailed, side-by-side comparison of Omnisend and Pipedrive. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, Omnisend (4.2/5) may be the better fit if you prioritise E-commerce businesses wanting affordable multi-channel marketing automation. Read on for the full breakdown.
Omnisend vs Pipedrive at a Glance
Omnisend
★ 4.2Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
Starting from: £0/month
Best for: E-commerce businesses wanting affordable multi-channel marketing automation
Read full review →Pipedrive
★ 4.4A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Starting from: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focused CRM
Read full review →Omnisend vs Pipedrive Feature Comparison
Here is how Omnisend and Pipedrive compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Omnisend | Pipedrive |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £14/user/month |
| Best For | E-commerce businesses wanting affordable multi-channel marketing automation | Sales teams wanting a simple, visual pipeline-focused CRM |
| Our Rating | 4.2/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Omnisend vs Pipedrive Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Omnisend Pricing
Free
£0/month
- ✓250 contacts
- ✓500 emails/month
- ✓60 SMS
- ✓Pre-built workflows
Standard
£13/month
- ✓500 contacts
- ✓6,000 emails/month
- ✓60 SMS
- ✓Advanced automation
Pro
£52/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓3,933 SMS
- ✓Advanced reporting
- ✓Priority support
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Not sure which to pick?
Our team has implemented both Omnisend and Pipedrive for clients. We can help you decide based on your specific needs.
Omnisend Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Pre-built automation workflows save time
- •Multi-channel (email, SMS, push)
- •Good Shopify and WooCommerce integrations
- •Affordable for small stores
✗Cons
- •Less useful for non-e-commerce businesses
- •SMS credits limited on lower plans
- •Template designs could be more modern
- •Reporting is basic compared to Klaviyo
- •Free plan is very limited
Pipedrive Pros and Cons
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Our Verdict: Omnisend vs Pipedrive
Both Omnisend and Pipedrive are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Omnisend if you need E-commerce businesses wanting affordable multi-channel marketing automation. With a starting price of £0/month and a rating of 4.2/5, it offers purpose-built for e-commerce.
Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. Starting at £14/user/month with a 4.4/5 rating, it excels at beautiful, intuitive visual pipeline.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Omnisend and Pipedrive? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Omnisend or Pipedrive for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.