Pipedrive vs Wrike
A detailed, side-by-side comparison of Pipedrive and Wrike. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, Wrike (4.1/5) may be the better fit if you prioritise Teams needing project management with some client tracking capabilities. Read on for the full breakdown.
Pipedrive vs Wrike at a Glance
Pipedrive
★ 4.4A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Starting from: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focused CRM
Read full review →Wrike
★ 4.1Wrike is a versatile work management platform with project management, resource planning, and collaboration tools. Can be adapted for CRM-like client tracking.
Starting from: £0/month
Best for: Teams needing project management with some client tracking capabilities
Read full review →Pipedrive vs Wrike Feature Comparison
Here is how Pipedrive and Wrike compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Pipedrive | Wrike |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £14/user/month | £0/month |
| Best For | Sales teams wanting a simple, visual pipeline-focused CRM | Teams needing project management with some client tracking capabilities |
| Our Rating | 4.4/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Pipedrive vs Wrike Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Pipedrive Pricing
Essential
£14/user/month
- ✓Pipeline management
- ✓Deal tracking
- ✓Email integration
Advanced
£29/user/month
- ✓Everything in Essential
- ✓Email automation
- ✓Workflow automation
Professional
£49/user/month
- ✓Everything in Advanced
- ✓Revenue forecasting
- ✓Team management
- ✓Custom fields
Power
£64/user/month
- ✓Everything in Professional
- ✓Phone support
- ✓Project management
Enterprise
£79/user/month
- ✓Everything in Power
- ✓Enhanced security
- ✓Unlimited reports
Wrike Pricing
Free
£0/month
- ✓Task management
- ✓Board view
- ✓File sharing
- ✓Mobile app
Team
£8/user/month
- ✓Everything in Free
- ✓Gantt charts
- ✓Custom workflows
- ✓Dashboards
Business
£20/user/month
- ✓Everything in Team
- ✓Custom fields
- ✓Automations
- ✓Time tracking
- ✓Reporting
Enterprise
Custom
- ✓Everything in Business
- ✓SAML SSO
- ✓Advanced security
- ✓Custom roles
Not sure which to pick?
Our team has implemented both Pipedrive and Wrike for clients. We can help you decide based on your specific needs.
Pipedrive Pros and Cons
✓Pros
- •Beautiful, intuitive visual pipeline
- •Very easy to set up and use
- •Excellent mobile app
- •Good value for money
- •Built-in calling features
✗Cons
- •Limited marketing features
- •Reporting could be more advanced
- •No free plan available
- •Email integration can be clunky
- •Limited customer support features
Wrike Pros and Cons
✓Pros
- •Powerful project and work management
- •Good resource planning tools
- •Flexible custom workflows
- •Strong collaboration features
- •Enterprise-grade security
✗Cons
- •Not designed as a CRM
- •Can be complex to set up
- •Pricing adds up for larger teams
- •Interface can feel cluttered
- •Steep learning curve
Our Verdict: Pipedrive vs Wrike
Both Pipedrive and Wrike are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. With a starting price of £14/user/month and a rating of 4.4/5, it offers beautiful, intuitive visual pipeline.
Choose Wrike if you need Teams needing project management with some client tracking capabilities. Starting at £0/month with a 4.1/5 rating, it excels at powerful project and work management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Pipedrive and Wrike? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Pipedrive or Wrike for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.