ActiveCampaign vs Wix
A detailed, side-by-side comparison of ActiveCampaign and Wix. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Wix (4.1/5) may be the better fit if you prioritise Small businesses and individuals wanting an easy, all-in-one website builder. Read on for the full breakdown.
ActiveCampaign vs Wix at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Wix
★ 4.1Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
Starting from: £7/month
Best for: Small businesses and individuals wanting an easy, all-in-one website builder
Read full review →ActiveCampaign vs Wix Feature Comparison
Here is how ActiveCampaign and Wix compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Wix |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £7/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small businesses and individuals wanting an easy, all-in-one website builder |
| Our Rating | 4.4/5 | 4.1/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ActiveCampaign vs Wix Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Wix Pricing
Light
£7/month
- ✓Custom domain
- ✓No Wix ads
- ✓Light analytics
- ✓Marketing tools
Core
£10/month
- ✓Everything in Light
- ✓Online payments
- ✓50GB storage
- ✓Google Analytics
Business
£14/month
- ✓Everything in Core
- ✓100GB storage
- ✓Developer tools
- ✓Subscriptions
Business Elite
£117/month
- ✓Unlimited storage
- ✓Priority support
- ✓Custom reports
- ✓Multi-location inventory
Not sure which to pick?
Our team has implemented both ActiveCampaign and Wix for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Wix Pros and Cons
✓Pros
- •Extremely easy drag-and-drop editor
- •AI website creator for quick setup
- •Large template library (800+)
- •Built-in booking and scheduling
- •Good free plan for testing
✗Cons
- •Cannot switch templates after publishing
- •Site speed can be slower than competitors
- •E-commerce less powerful than Shopify
- •Wix branding on free plan
- •Limited export options (vendor lock-in)
Our Verdict: ActiveCampaign vs Wix
Both ActiveCampaign and Wix are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Wix if you need Small businesses and individuals wanting an easy, all-in-one website builder. Starting at £7/month with a 4.1/5 rating, it excels at extremely easy drag-and-drop editor.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ActiveCampaign and Wix? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ActiveCampaign or Wix for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.