AWeber vs HubSpot CRM
A detailed, side-by-side comparison of AWeber and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, AWeber (3.8/5) may be the better fit if you prioritise Small businesses and entrepreneurs wanting reliable, simple email marketing. Read on for the full breakdown.
AWeber vs HubSpot CRM at a Glance
AWeber
★ 3.8AWeber is a veteran email marketing platform that has served small businesses and entrepreneurs since 1998. It offers reliable email delivery, a large template library, and straightforward automation. Known for its excellent customer support and focus on simplicity over complexity.
Starting from: £0/month
Best for: Small businesses and entrepreneurs wanting reliable, simple email marketing
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →AWeber vs HubSpot CRM Feature Comparison
Here is how AWeber and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | AWeber | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small businesses and entrepreneurs wanting reliable, simple email marketing | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 3.8/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Basic | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
AWeber vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
AWeber Pricing
Free
£0/month
- ✓500 subscribers
- ✓3,000 emails/month
- ✓1 email list
- ✓Basic automation
Lite
£11/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓3 email lists
- ✓Advanced analytics
Plus
£25/month
- ✓500 subscribers
- ✓Unlimited emails
- ✓Unlimited lists
- ✓Advanced automation
- ✓Sales tracking
Unlimited
£830/month
- ✓Unlimited subscribers
- ✓Unlimited emails
- ✓Priority support
- ✓Personalised account management
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both AWeber and HubSpot CRM for clients. We can help you decide based on your specific needs.
AWeber Pros and Cons
✓Pros
- •Excellent customer support (24/7 live chat)
- •Very reliable email deliverability
- •Easy to learn and use
- •Large template library (700+)
- •Free plan available
✗Cons
- •Automation is basic compared to newer platforms
- •Interface feels dated in places
- •Limited advanced segmentation
- •Pricing not competitive for larger lists
- •Landing page builder is basic
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: AWeber vs HubSpot CRM
Both AWeber and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose AWeber if you need Small businesses and entrepreneurs wanting reliable, simple email marketing. With a starting price of £0/month and a rating of 3.8/5, it offers excellent customer support (24/7 live chat).
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between AWeber and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up AWeber or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.