BigCommerce vs HubSpot CRM
A detailed, side-by-side comparison of BigCommerce and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, BigCommerce (4.2/5) may be the better fit if you prioritise Larger stores and B2B sellers wanting enterprise features without transaction fees. Read on for the full breakdown.
BigCommerce vs HubSpot CRM at a Glance
BigCommerce
★ 4.2BigCommerce is an enterprise-grade e-commerce platform that provides headless commerce, multi-channel selling, and advanced B2B capabilities. Unlike Shopify, it includes many features natively without requiring apps, including multi-currency, multi-language, and advanced product options. Popular with larger stores and B2B sellers.
Starting from: £24/month
Best for: Larger stores and B2B sellers wanting enterprise features without transaction fees
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →BigCommerce vs HubSpot CRM Feature Comparison
Here is how BigCommerce and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | BigCommerce | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £24/month | £0/month |
| Best For | Larger stores and B2B sellers wanting enterprise features without transaction fees | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Yes | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
BigCommerce vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
BigCommerce Pricing
Standard
£24/month
- ✓Online store
- ✓Unlimited products
- ✓Unlimited staff
- ✓Multi-channel selling
Plus
£58/month
- ✓Everything in Standard
- ✓Customer segmentation
- ✓Abandoned cart recovery
- ✓Store credit
Pro
£221/month
- ✓Everything in Plus
- ✓Google customer reviews
- ✓Custom SSL
- ✓Advanced product filters
Enterprise
Custom
- ✓Everything in Pro
- ✓Priority support
- ✓Custom facets
- ✓API calls (unlimited)
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both BigCommerce and HubSpot CRM for clients. We can help you decide based on your specific needs.
BigCommerce Pros and Cons
✓Pros
- •More built-in features than Shopify (fewer apps needed)
- •No transaction fees on any plan
- •Excellent B2B capabilities
- •Strong headless commerce support
- •Multi-currency included natively
✗Cons
- •Annual sales limits on Standard and Plus plans
- •Fewer themes than Shopify
- •Smaller app ecosystem
- •Less intuitive for beginners
- •Higher plans are expensive
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: BigCommerce vs HubSpot CRM
Both BigCommerce and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose BigCommerce if you need Larger stores and B2B sellers wanting enterprise features without transaction fees. With a starting price of £24/month and a rating of 4.2/5, it offers more built-in features than shopify (fewer apps needed).
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between BigCommerce and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up BigCommerce or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.