ConvertKit vs HubSpot CRM
A detailed, side-by-side comparison of ConvertKit and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, ConvertKit (4.3/5) may be the better fit if you prioritise Creators, bloggers, and podcasters who want simple but powerful email automation. Read on for the full breakdown.
ConvertKit vs HubSpot CRM at a Glance
ConvertKit
★ 4.3ConvertKit is an email marketing platform built specifically for creators, bloggers, podcasters, and online course makers. It focuses on simplicity and deliverability, with powerful tagging and automation features that help creators build and monetise their audiences without needing a technical background.
Starting from: £0/month
Best for: Creators, bloggers, and podcasters who want simple but powerful email automation
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →ConvertKit vs HubSpot CRM Feature Comparison
Here is how ConvertKit and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ConvertKit | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Creators, bloggers, and podcasters who want simple but powerful email automation | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4.3/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
ConvertKit vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ConvertKit Pricing
Newsletter
£0/month
- ✓10,000 subscribers
- ✓Unlimited broadcasts
- ✓Landing pages
- ✓Basic automation
Creator
£25/month
- ✓1,000 subscribers
- ✓Automated sequences
- ✓Visual automations
- ✓Third-party integrations
Creator Pro
£50/month
- ✓1,000 subscribers
- ✓Subscriber scoring
- ✓Advanced reporting
- ✓Newsletter referral system
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both ConvertKit and HubSpot CRM for clients. We can help you decide based on your specific needs.
ConvertKit Pros and Cons
✓Pros
- •Built specifically for creators and bloggers
- •Excellent deliverability rates
- •Clean, simple interface
- •Powerful tagging and segmentation
- •Free plan for up to 10,000 subscribers
✗Cons
- •Limited design customisation for emails
- •No built-in CRM functionality
- •Reporting is basic compared to competitors
- •Higher pricing per subscriber than Mailchimp
- •Limited e-commerce features beyond digital products
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: ConvertKit vs HubSpot CRM
Both ConvertKit and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ConvertKit if you need Creators, bloggers, and podcasters who want simple but powerful email automation. With a starting price of £0/month and a rating of 4.3/5, it offers built specifically for creators and bloggers.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between ConvertKit and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up ConvertKit or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.