Freshdesk vs HubSpot CRM
A detailed, side-by-side comparison of Freshdesk and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Freshdesk (4.2/5) may be the better fit if you prioritise Support teams wanting affordable helpdesk with multi-channel capabilities. Read on for the full breakdown.
Freshdesk vs HubSpot CRM at a Glance
Freshdesk
★ 4.2Freshdesk is a cloud-based customer support platform from Freshworks. It offers helpdesk, ticketing, and customer service tools at competitive prices.
Starting from: £0/month (10 agents)
Best for: Support teams wanting affordable helpdesk with multi-channel capabilities
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Freshdesk vs HubSpot CRM Feature Comparison
Here is how Freshdesk and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Freshdesk | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month (10 agents) | £0/month |
| Best For | Support teams wanting affordable helpdesk with multi-channel capabilities | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Freshdesk vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Freshdesk Pricing
Free
£0/month (10 agents)
- ✓Email ticketing
- ✓Knowledge base
- ✓Ticket dispatch
Growth
£12/agent/month
- ✓Everything in Free
- ✓Automation
- ✓SLA management
- ✓Custom ticket views
Pro
£35/agent/month
- ✓Everything in Growth
- ✓Custom roles
- ✓Round-robin routing
- ✓CSAT surveys
Enterprise
£55/agent/month
- ✓Everything in Pro
- ✓Skill-based routing
- ✓Sandbox
- ✓Audit log
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Freshdesk and HubSpot CRM for clients. We can help you decide based on your specific needs.
Freshdesk Pros and Cons
✓Pros
- •Generous free plan (10 agents)
- •Competitive pricing
- •Easy to set up and use
- •Good automation features
- •Multi-channel support
✗Cons
- •Not a full CRM (focused on support)
- •Limited sales features
- •Reporting could be deeper
- •Some features feel basic compared to Zendesk
- •Customisation limited on lower tiers
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Freshdesk vs HubSpot CRM
Both Freshdesk and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Freshdesk if you need Support teams wanting affordable helpdesk with multi-channel capabilities. With a starting price of £0/month (10 agents) and a rating of 4.2/5, it offers generous free plan (10 agents).
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Freshdesk and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Freshdesk or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.