HubSpot CRM vs HubSpot Marketing
A detailed, side-by-side comparison of HubSpot CRM and HubSpot Marketing. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, HubSpot Marketing (4.4/5) may be the better fit if you prioritise Mid-size businesses wanting powerful marketing automation with native CRM integration. Read on for the full breakdown.
HubSpot CRM vs HubSpot Marketing at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →HubSpot Marketing
★ 4.4HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.
Starting from: £0/month
Best for: Mid-size businesses wanting powerful marketing automation with native CRM integration
Read full review →HubSpot CRM vs HubSpot Marketing Feature Comparison
Here is how HubSpot CRM and HubSpot Marketing compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | HubSpot Marketing |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Mid-size businesses wanting powerful marketing automation with native CRM integration |
| Our Rating | 4.5/5 | 4.4/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs HubSpot Marketing Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
HubSpot Marketing Pricing
Free
£0/month
- ✓Email marketing
- ✓Forms
- ✓Landing pages
- ✓Ad management
Starter
£18/month
- ✓1,000 contacts
- ✓Remove HubSpot branding
- ✓Email automation
- ✓Landing pages
Professional
£720/month
- ✓2,000 contacts
- ✓Full automation
- ✓Custom reporting
- ✓A/B testing
- ✓SEO tools
Enterprise
£3,000/month
- ✓10,000 contacts
- ✓Predictive lead scoring
- ✓Adaptive testing
- ✓Custom objects
Not sure which to pick?
Our team has implemented both HubSpot CRM and HubSpot Marketing for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
HubSpot Marketing Pros and Cons
✓Pros
- •Seamless CRM integration
- •Powerful marketing automation workflows
- •Excellent content management system
- •Strong inbound marketing tools
- •Generous free tier for starting out
✗Cons
- •Professional tier is extremely expensive
- •Per-contact pricing escalates quickly
- •Steep learning curve for advanced features
- •Many features locked behind Professional tier
- •Contract commitments on higher tiers
Our Verdict: HubSpot CRM vs HubSpot Marketing
Both HubSpot CRM and HubSpot Marketing are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose HubSpot Marketing if you need Mid-size businesses wanting powerful marketing automation with native CRM integration. Starting at £0/month with a 4.4/5 rating, it excels at seamless crm integration.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and HubSpot Marketing? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or HubSpot Marketing for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.