HubSpot CRM vs Jira
A detailed, side-by-side comparison of HubSpot CRM and Jira. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Jira (4.2/5) may be the better fit if you prioritise Software development teams wanting agile project management with Scrum and Kanban. Read on for the full breakdown.
HubSpot CRM vs Jira at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Jira
★ 4.2Jira by Atlassian is the industry standard for software development project management. Built for agile teams, it offers Scrum boards, Kanban boards, sprint planning, backlog management, and detailed reporting. While primarily used by development teams, Jira has expanded into broader project management with its Business template.
Starting from: £0/month
Best for: Software development teams wanting agile project management with Scrum and Kanban
Read full review →HubSpot CRM vs Jira Feature Comparison
Here is how HubSpot CRM and Jira compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Jira |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Software development teams wanting agile project management with Scrum and Kanban |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Jira Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Jira Pricing
Free
£0/month
- ✓10 users
- ✓Scrum & Kanban boards
- ✓Backlog
- ✓Roadmap
Standard
£6.40/user/month
- ✓35,000 users
- ✓Advanced permissions
- ✓Audit logs
- ✓250GB storage
Premium
£12.20/user/month
- ✓Advanced roadmaps
- ✓Sandbox
- ✓IP allowlisting
- ✓Unlimited storage
Enterprise
Custom
- ✓Unlimited sites
- ✓Atlassian Intelligence
- ✓SCIM
- ✓Org-level security
Not sure which to pick?
Our team has implemented both HubSpot CRM and Jira for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Jira Pros and Cons
✓Pros
- •Industry standard for software development
- •Powerful Scrum and Kanban implementation
- •Excellent reporting and analytics
- •Deep integration with Atlassian ecosystem
- •Generous free plan for small teams
✗Cons
- •Steep learning curve for non-technical users
- •Overkill for simple project management
- •Interface can feel complex and cluttered
- •Not ideal for non-development teams
- •Configuration requires admin expertise
Our Verdict: HubSpot CRM vs Jira
Both HubSpot CRM and Jira are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Jira if you need Software development teams wanting agile project management with Scrum and Kanban. Starting at £0/month with a 4.2/5 rating, it excels at industry standard for software development.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Jira? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Jira for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.