HubSpot CRM vs Tidio
A detailed, side-by-side comparison of HubSpot CRM and Tidio. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Tidio (4/5) may be the better fit if you prioritise Small businesses and e-commerce stores wanting affordable live chat with AI chatbot. Read on for the full breakdown.
HubSpot CRM vs Tidio at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Tidio
★ 4Tidio combines live chat, chatbots, and email marketing into one affordable customer communication platform. Popular with small businesses and e-commerce stores for its easy setup, AI-powered chatbot (Lyro), and competitive pricing. It integrates well with Shopify, WordPress, and other popular platforms.
Starting from: £0/month
Best for: Small businesses and e-commerce stores wanting affordable live chat with AI chatbot
Read full review →HubSpot CRM vs Tidio Feature Comparison
Here is how HubSpot CRM and Tidio compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Tidio |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Small businesses and e-commerce stores wanting affordable live chat with AI chatbot |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Tidio Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Tidio Pricing
Free
£0/month
- ✓50 live chat conversations/month
- ✓100 chatbot triggers/month
- ✓Email support
- ✓Basic analytics
Starter
£24/month
- ✓100 live chat conversations/month
- ✓Unlimited chatbot triggers
- ✓Basic analytics
- ✓Live visitors list
Growth
£49/month
- ✓Up to 1,000 conversations/month
- ✓Advanced analytics
- ✓Tidio power features
- ✓Custom permissions
Tidio+
£329/month
- ✓Unlimited conversations
- ✓Lyro AI agent
- ✓Dedicated success manager
- ✓Custom integrations
Not sure which to pick?
Our team has implemented both HubSpot CRM and Tidio for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Tidio Pros and Cons
✓Pros
- •Very affordable with a good free plan
- •AI chatbot (Lyro) included
- •Easy to set up and use
- •Good e-commerce integrations
- •Combines chat, chatbot, and email
✗Cons
- •Conversation limits on lower plans
- •AI agent (Lyro) costs extra for full access
- •Limited enterprise features
- •Reporting is basic
- •Not suitable for large support teams
Our Verdict: HubSpot CRM vs Tidio
Both HubSpot CRM and Tidio are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Tidio if you need Small businesses and e-commerce stores wanting affordable live chat with AI chatbot. Starting at £0/month with a 4/5 rating, it excels at very affordable with a good free plan.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Tidio? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Tidio for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.