HubSpot CRM vs Zoho Books
A detailed, side-by-side comparison of HubSpot CRM and Zoho Books. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Zoho Books (4.1/5) may be the better fit if you prioritise Small businesses already in the Zoho ecosystem wanting affordable, full-featured accounting. Read on for the full breakdown.
HubSpot CRM vs Zoho Books at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Zoho Books
★ 4.1Zoho Books is the accounting component of the broader Zoho ecosystem. It offers comprehensive accounting features including invoicing, expense tracking, bank reconciliation, inventory, and project billing. Particularly valuable for businesses already using other Zoho products due to seamless integration across the suite.
Starting from: £0/month
Best for: Small businesses already in the Zoho ecosystem wanting affordable, full-featured accounting
Read full review →HubSpot CRM vs Zoho Books Feature Comparison
Here is how HubSpot CRM and Zoho Books compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Zoho Books |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Small businesses already in the Zoho ecosystem wanting affordable, full-featured accounting |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Zoho Books Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Zoho Books Pricing
Free
£0/month
- ✓1,000 invoices/year
- ✓5,000 contacts
- ✓1 user
- ✓Bank feeds
Standard
£10/month
- ✓5,000 invoices/year
- ✓Unlimited contacts
- ✓3 users
- ✓Recurring invoices
Professional
£20/month
- ✓Unlimited invoices
- ✓Purchase orders
- ✓Inventory
- ✓5 users
Premium
£25/month
- ✓Custom modules
- ✓10 users
- ✓Vendor portal
- ✓Budgeting
Not sure which to pick?
Our team has implemented both HubSpot CRM and Zoho Books for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Zoho Books Pros and Cons
✓Pros
- •Excellent value for money
- •Seamless integration with Zoho ecosystem
- •Free plan available
- •Good inventory management
- •Multi-currency support on all plans
✗Cons
- •Best suited for Zoho ecosystem users
- •Interface can feel busy
- •Limited UK accountant adoption
- •Customer support response times vary
- •Reporting less polished than Xero or QuickBooks
Our Verdict: HubSpot CRM vs Zoho Books
Both HubSpot CRM and Zoho Books are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Zoho Books if you need Small businesses already in the Zoho ecosystem wanting affordable, full-featured accounting. Starting at £0/month with a 4.1/5 rating, it excels at excellent value for money.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Zoho Books? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Zoho Books for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.