Insightly vs Shopify
A detailed, side-by-side comparison of Insightly and Shopify. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Shopify edges ahead overall with a rating of 4.5/5. However, Insightly (3.9/5) may be the better fit if you prioritise Businesses needing CRM and project management in one platform. Read on for the full breakdown.
Insightly vs Shopify at a Glance
Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →Shopify
★ 4.5Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
Starting from: £24/month
Best for: Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem
Read full review →Insightly vs Shopify Feature Comparison
Here is how Insightly and Shopify compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Insightly | Shopify |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £25/user/month | £24/month |
| Best For | Businesses needing CRM and project management in one platform | Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Insightly vs Shopify Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Shopify Pricing
Basic
£24/month
- ✓Online store
- ✓Unlimited products
- ✓2 staff accounts
- ✓Basic reports
Shopify
£59/month
- ✓Everything in Basic
- ✓5 staff accounts
- ✓Professional reports
- ✓Lower card rates
Advanced
£289/month
- ✓Everything in Shopify
- ✓15 staff accounts
- ✓Custom reports
- ✓Lowest card rates
Shopify Plus
From £1,750/month
- ✓Enterprise features
- ✓Unlimited staff
- ✓Dedicated support
- ✓Customisable checkout
Not sure which to pick?
Our team has implemented both Insightly and Shopify for clients. We can help you decide based on your specific needs.
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Shopify Pros and Cons
✓Pros
- •Easiest e-commerce platform to use
- •Massive app ecosystem (8,000+ apps)
- •Excellent payment processing (Shopify Payments)
- •Scales from small to enterprise
- •Strong SEO capabilities
✗Cons
- •Transaction fees if not using Shopify Payments
- •Monthly costs add up with apps
- •Limited customisation without coding
- •Content management is basic compared to WordPress
- •Migrating away is difficult
Our Verdict: Insightly vs Shopify
Both Insightly and Shopify are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Insightly if you need Businesses needing CRM and project management in one platform. With a starting price of £25/user/month and a rating of 3.9/5, it offers combines crm and project management.
Choose Shopify if you need Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem. Starting at £24/month with a 4.5/5 rating, it excels at easiest e-commerce platform to use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Insightly and Shopify? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Insightly or Shopify for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.