Semrush vs Wix
A detailed, side-by-side comparison of Semrush and Wix. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, Wix (4.1/5) may be the better fit if you prioritise Small businesses and individuals wanting an easy, all-in-one website builder. Read on for the full breakdown.
Semrush vs Wix at a Glance
Semrush
★ 4.5Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
Starting from: £100/month
Best for: Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit
Read full review →Wix
★ 4.1Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
Starting from: £7/month
Best for: Small businesses and individuals wanting an easy, all-in-one website builder
Read full review →Semrush vs Wix Feature Comparison
Here is how Semrush and Wix compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Semrush | Wix |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £100/month | £7/month |
| Best For | Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit | Small businesses and individuals wanting an easy, all-in-one website builder |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
| Reporting | Yes | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Semrush vs Wix Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Semrush Pricing
Pro
£100/month
- ✓5 projects
- ✓500 keywords to track
- ✓10,000 results per report
- ✓SEO, PPC, and research tools
Guru
£190/month
- ✓15 projects
- ✓1,500 keywords
- ✓30,000 results per report
- ✓Content marketing toolkit
Business
£350/month
- ✓40 projects
- ✓5,000 keywords
- ✓50,000 results per report
- ✓API access
Wix Pricing
Light
£7/month
- ✓Custom domain
- ✓No Wix ads
- ✓Light analytics
- ✓Marketing tools
Core
£10/month
- ✓Everything in Light
- ✓Online payments
- ✓50GB storage
- ✓Google Analytics
Business
£14/month
- ✓Everything in Core
- ✓100GB storage
- ✓Developer tools
- ✓Subscriptions
Business Elite
£117/month
- ✓Unlimited storage
- ✓Priority support
- ✓Custom reports
- ✓Multi-location inventory
Not sure which to pick?
Our team has implemented both Semrush and Wix for clients. We can help you decide based on your specific needs.
Semrush Pros and Cons
✓Pros
- •Most comprehensive SEO toolkit available
- •Excellent keyword research database
- •Strong competitor analysis tools
- •Content marketing features included
- •Regular feature updates and improvements
✗Cons
- •Expensive, especially for individuals
- •Per-user pricing adds significant cost
- •Can be overwhelming for beginners
- •Some data can be less accurate for UK-specific searches
- •Learning curve for the full toolkit
Wix Pros and Cons
✓Pros
- •Extremely easy drag-and-drop editor
- •AI website creator for quick setup
- •Large template library (800+)
- •Built-in booking and scheduling
- •Good free plan for testing
✗Cons
- •Cannot switch templates after publishing
- •Site speed can be slower than competitors
- •E-commerce less powerful than Shopify
- •Wix branding on free plan
- •Limited export options (vendor lock-in)
Our Verdict: Semrush vs Wix
Both Semrush and Wix are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive SEO and digital marketing toolkit. With a starting price of £100/month and a rating of 4.5/5, it offers most comprehensive seo toolkit available.
Choose Wix if you need Small businesses and individuals wanting an easy, all-in-one website builder. Starting at £7/month with a 4.1/5 rating, it excels at extremely easy drag-and-drop editor.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Semrush and Wix? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Semrush or Wix for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.